Catalog
968 items
Berkley PowerBait® Pit Boss
Prepared Baits & Attractants
Berkley Fusion19™ Slow-Turn Hooks
A specialty hook for rigging live bait or soft plastics when you want the bait to spin slow...
Terminal Tackle$7.99Berkley PowerBait® MaxScent The General
Prepared Baits & Attractants
Berkley Fusion19™ Heavy Cover Hooks
This is a heavy-duty hook for rigging soft plastics and flipping into thick cover. It is me...
Terminal Tackle$3.49-$7.99Berkley Gulp!® Saltwater Chum
Prepared Baits & Attractants
Berkley PowerBait® Minnow
Prepared Baits & Attractants
Berkley Gulp!® Saltwater Sandworm
Prepared Baits & Attractants
Prepared Baits & Attractants$8.99-$9.99Berkley PowerBait® Power® Nymph
Prepared Baits & Attractants
Berkley PowerBait® Power Nuggets®
Prepared Baits & Attractants
Berkley PowerBait® Saltwater Jerk Shad
Prepared Baits & Attractants
Berkley PowerBait® Saltwater Gillydine
Use around bass feeding on baitfish when you want a natural, streamlined soft swimbait pres...
Berkley PowerBait® Saltwater Pre-Rigged Cullshad
Use this pre-rigged swimbait for shallow-water casting when bass are feeding on baitfish. T...
Berkley PowerBait® Straight Money
Prepared Baits & Attractants
Prepared Baits & Attractants$2.99-$6.99Berkley Gulp! Alive!® Saltwater Sandworm
Prepared Baits & Attractants
Berkley Gulp! Alive!® Saltwater Attractant
Prepared Baits & Attractants
Berkley PowerBait® Chroma-Glow Crappie Nibbles
Prepared Baits & Attractants
Berkley PowerBait® Pro Twitchtail Minnow
Prepared Baits & Attractants
Berkley Gulp!® Saltwater Sand Eel
Prepared Baits & Attractants
Berkley PowerBait® Saltwater Bonga Shad
Use this soft bait when bass are feeding on baitfish and you want an injured-minnow present...
Berkley J-Walker 100 Saltwater
This is a topwater walking bait designed for walk-the-dog retrieves over open water or arou...
Berkley Gulp! Alive!® Jumbo Leech
Prepared Baits & Attractants
Berkley Drift Walker Saltwater
This is a finesse topwater walker for calm, slick conditions when bass are pressured or lur...
Berkley PowerBait® PowerStinger
Prepared Baits & Attractants
Berkley Cane Walker
This is a topwater walking bait designed to call fish up on the surface, especially when fi...
Berkley PowerBait® Power® Jerk Shad
Prepared Baits & Attractants
Berkley PowerBait® Trout Nibbles
Prepared Baits & Attractants
Berkley PowerBait® Power Eggs® Floating Mag Asst
Prepared Baits & Attractants
Berkley 110 Volt Electric Fillet Knife
Used for cleaning and filleting fish after the catch. The electric design helps make quick,...
Tools, Nets & Measuring$59.99Berkley PowerBait® MaxScent Flatnose Minnow
Prepared Baits & Attractants
Berkley Gulp!® Floating Salmon Eggs
Prepared Baits & Attractants
Berkley Line Counter
A line counter helps you measure how much line has been let out so you can repeat trolling...
Accessories$17.99Berkley XCD Superline Cutters
Line cutters for trimming braided and fused superlines cleanly. Useful at the boat, bank, o...
Tools, Nets & Measuring$17.99Berkley Steelon™ Wire-Wound Leaders
Wire-wound leaders are used as a bite-resistant connection between your main line and lure...
Line & Leaders$2.49-$3.49Berkley Gulp!® Saltwater Peeler Crab
Prepared Baits & Attractants
Berkley Walleye Rig - Colorado
This pre-tied walleye spinner rig is designed to be fished with bait and a slow presentatio...
Berkley Jack
This is an ice-style blade bait built for fast-falling presentations and lots of flash. It...
Berkley PowerBait® Chroma-Glow Panfish Nibbles
Prepared Baits & Attractants
Berkley PowerBait® Snake-Tongue Minnow
Prepared Baits & Attractants
Berkley PowerBait® Trout Dip
Prepared Baits & Attractants
Berkley Gulp! Alive!® Maggots
Prepared Baits & Attractants
Berkley Gulp!® Killer Crawler
Prepared Baits & Attractants
Berkley Fusion19™ Treble 1x Hooks
Treble hooks are used as replacement or rigging hooks on a wide variety of lures and bait p...
Terminal Tackle$7.99Berkley PowerBait® Trout Bait Assortment
Prepared Baits & Attractants
Berkley Gulp! Alive!® Minnow Assortment
Prepared Baits & Attractants
Berkley Gulp! Alive!® Floating Pinched Crawler
Prepared Baits & Attractants
Berkley Gulp! Alive!® Cricket
Prepared Baits & Attractants
Berkley PowerBait® Glitter Chroma-Glow Dough
Prepared Baits & Attractants
Berkley Hit Stick
This is a hard-plastic crankbait with a balsa-like rolling action, designed for casting or...
Berkley Vibrato®
This is a vibrating ice-style hard bait that works on the fall, with jigging, twitching, st...
Berkley Gulp! Alive!® Pinched Crawler
Prepared Baits & Attractants
Berkley PowerBait® Nessie
A soft glide bait designed for casting, skipping, and sliding around cover where traditiona...
Berkley PowerBait® Sparkle Crappie Nibbles
Prepared Baits & Attractants
Berkley Frittside™
Use this crankbait when bass are sluggish or heavily pressured and want a subtle, silent pr...
Berkley Fusion19™ Baitholder Hooks
A general-purpose baitholder hook for presenting live or natural bait securely on the shank...
Terminal Tackle$4.99-$5.99Berkley 6in Wooden Handle Fillet Knife
Used for cleaning and filleting fish after the catch. The 6-inch blade is suited to precise...
Tools, Nets & Measuring$29.99Berkley Gulp!® Saltwater Surf Bytes Sand Fleas
Prepared Baits & Attractants
Berkley Gulp! Alive!® Saltwater Jerk Shad
Prepared Baits & Attractants
Prepared Baits & Attractants$19.99-$21.99Berkley Dredger
A hard crankbait designed to be cast and retrieved around cover, structure, and open water....
Berkley Trout Dough Molding Multipack
Use this with trout dough bait when fishing still water, slow pools, or other situations wh...
Berkley Gulp! Alive!® Waxies
Prepared Baits & Attractants
Berkley Gulp! Alive!® Stonefly
Prepared Baits & Attractants
Berkley PowerBait® MaxScent Flatnose Jerk Shad
Prepared Baits & Attractants
Berkley Gulp!® Hellgramite
Prepared Baits & Attractants
Berkley PowerBait® Saltwater Bonga Stick
This is a soft stickbait for rigging on an EWG hook or jighead. Use it when you want a subt...
Berkley PowerBait® Crappie Nibbles
Prepared Baits & Attractants
Prepared Baits & Attractants$2.50-$5.99Berkley PowerBait® Grass Pig
Prepared Baits & Attractants
Berkley Drift Walker
A finesse walking bait for calm, slick water when bass are feeding on smaller baitfish near...
Berkley Mobile Line Spooler
Use this tool when respooling fishing line onto a reel at home or on the go. It secures und...
Accessories$8.99Berkley Fishing Multi-tool
A general-purpose fishing multi-tool for routine on-the-water tasks like cutting line, grip...
Tools, Nets & Measuring$34.99Berkley J-Walker 90 Saltwater
This is a topwater walking bait designed for walk-the-dog retrieves over calm to lightly ri...
Berkley PowerBait® Trout Nuggets
Prepared Baits & Attractants
Berkley PowerBait® Power Eggs® Floating Magnum
Prepared Baits & Attractants
Berkley PowerBait® MaxScent Power® Chunk
Prepared Baits & Attractants
Berkley PowerBait® Wishbone
Prepared Baits & Attractants
Berkley Gulp!® Saltwater Sand Crab Flea
Prepared Baits & Attractants
Berkley J-Walker 120 Saltwater
This is a topwater walking bait for saltwater inshore fishing. Work it with a walk-the-dog...
Berkley PowerBait® Glitter Turbo Dough®
Prepared Baits & Attractants
Berkley Gulp! Alive!® Saltwater Bloodworm
Prepared Baits & Attractants
Berkley PowerBait® Panfish Nibbles
Prepared Baits & Attractants
Berkley Gulp!® Trout Dough
Prepared Baits & Attractants
Berkley Trout Dough Molding Premium Kit
Use this as prepared trout bait when fishing with dough on a hook or molder. The kit is des...
Berkley PowerBait® Agent E
This soft swimbait is designed to be worked along the bottom or through the mid-water colum...
Berkley Fusion19™ Aberdeen Hooks
Classic Aberdeen hooks are best for presenting live bait or cut bait with a light, easy-to-...
Terminal Tackle$1.99-$5.99Berkley Gulp® Hard Bait Gel
Prepared Baits & Attractants
Berkley HighJacker Saltwater
This is a topwater walking bait designed for explosive surface strikes from schooling saltw...
Berkley Gulp!® Surf Bytes Baitfish
This soft bait is designed for surf fishing and imitates a baitfish profile, making it a go...
Berkley Hit Stick Saltwater
This is a hard-bodied inshore plug with a tight tail wiggle and rolling action, best worked...
Berkley Gulp!® Saltwater Eel
Prepared Baits & Attractants
Berkley PowerBait® Natural Glitter Trout Bait
Prepared Baits & Attractants
Berkley PowerBait® Power® Clear Eggs Floating
Prepared Baits & Attractants
Berkley PowerBait® MaxScent Kingtail
Prepared Baits & Attractants
Berkley Cutter Saltwater
This is a saltwater hard bait designed to work with an erratic rolling action and flash, ma...
Berkley Gulp!® Saltwater Squid
Prepared Baits & Attractants
Berkley PowerBait® The Deal
This soft bait is designed to imitate fleeing baitfish with a high-sided shad profile and a...
Berkley PowerBait® Trout/Steelhead Egg Clusters
Prepared Baits & Attractants
Berkley 7in XCD Fillet Knife
Use this fillet knife for cleaning and processing fish after the catch. The 7-inch semi-fle...
Tools, Nets & Measuring$24.99Berkley Flicker Shad® Shallow
This shallow-diving crankbait is built for targeting fish holding in the upper part of the...
Berkley Bad Shad™
This is a hard crankbait designed to be cast and retrieved around cover, points, and shallo...
Berkley Gulp! Alive!® Tadpole
Prepared Baits & Attractants
Berkley 4in XCD Fillet Knife
Use this fillet knife for cleaning and filleting smaller fish, especially when you need pre...
Tools, Nets & Measuring$24.99Berkley Stick Shadd Saltwater
This stickbait is built for erratic darting, jerking, and walking retrieves that imitate a...
Berkley PowerBait® Drip Minnow
Prepared Baits & Attractants
Berkley Gulp!® Trout Nuggets
Prepared Baits & Attractants
Berkley Cane Walker Saltwater
Use this lure on the surface when fish are feeding near the top and you want to call them u...
Berkley PowerBait® MaxScent Lil' General
Prepared Baits & Attractants
Berkley FireLine®
Use this as main line for ice fishing or other situations where a thin, sensitive superline...
Line & Leaders$9.99-$209.99Berkley 6in XCD Fillet Knife
Use this fillet knife for cleaning and filleting fish after the catch. The 6-inch semi-flex...
Tools, Nets & Measuring$24.99Berkley Gulp!® Extruded Nightcrawler
Prepared Baits & Attractants
Berkley PowerBait® Natural Scent Trout Bait
Prepared Baits & Attractants
Berkley 12 Volt Electric Fillet Knife
Use this electric fillet knife for cleaning and filleting fish at the dock, campsite, or cl...
Tools, Nets & Measuring$24.99Berkley Bullet Pop
A topwater popper for calm to lightly rippled water when fish are feeding near the surface....
Berkley Gulp!® Saltwater Dragon Tail
Prepared Baits & Attractants
Berkley Sparkle Power Eggs® Floating Magnum
Prepared Baits & Attractants
Berkley Deep Hit Stick
This is a deep-diving hard bait with a wider, more aggressive tail action than a finesse mi...
Berkley Walleye Rigs - Indiana
Pre-tied walleye rig for presenting full crawlers and soft plastics. Useful when you want a...
Walleye Spinner Rigs$2.99-$3.99Berkley PowerBait® Floating Mice Tails
Prepared Baits & Attractants
Prepared Baits & Attractants$3.99-$5.99Berkley PowerBait® Turbo Dough® Trout Bait
Prepared Baits & Attractants
Berkley Aluminum Fish Ruler
Use this ruler to measure fish length quickly on the water or at the dock. The aluminum con...
Tools, Nets & Measuring$29.99Berkley Clickin' Frittside™
A squarebill-style crankbait built for banging cover and triggering reaction strikes. The a...
Berkley Gulp!® Saltwater Baitfish
Prepared Baits & Attractants
Berkley Gulp!® Catfish Dough
Prepared Baits & Attractants
Berkley Scented Flicker Shad® Pro Pack
Prepared Baits & Attractants
Berkley Gulp!® Surf Bytes Strips
This is a cut-to-size surf bait strip designed to be fished in surf and saltwater situation...
Inshore Soft Baits$8.99Berkley Gulp! Alive!® Saltwater Eel
Prepared Baits & Attractants
Berkley Power® Pop
This is a surface bait designed to float and create commotion on top. Use it around shallow...
Berkley PowerBait® Trout Bait Twist
Prepared Baits & Attractants
Berkley Dime
Use this as a mid-depth crankbait when you want a bait that casts far and tracks straight....
Berkley PowerBait® Whipworm
Prepared Baits & Attractants
Berkley Slobberknocker and PowerStinger Kit
Prepared Baits & Attractants
Berkley Gulp!® Nightcrawler
Prepared Baits & Attractants
Berkley Gulp!® Crappie Nibbles
Prepared Baits & Attractants
Berkley Gulp!® Saltwater Pogy
Prepared Baits & Attractants
Berkley Stunna
Use this as a jerkbait for targeting bass around shallow to mid-depth cover, especially whe...
Berkley PowerBait® MaxScent Stank-Bug
Prepared Baits & Attractants
Berkley Gulp! Alive!® Saltwater Shrimp Assortment
Prepared Baits & Attractants
Berkley Gulp! Alive!® Recharge Liquid
Prepared Baits & Attractants
Berkley PowerBait® Unrigged CullShad
Prepared Baits & Attractants
Prepared Baits & Attractants$8.99-$10.99Berkley PowerBait® Saltwater Mullet
Prepared Baits & Attractants
Berkley Gulp! Alive!® Floating Salmon Eggs
Prepared Baits & Attractants
Berkley PowerBait® Power Wigglers®
Prepared Baits & Attractants
Berkley PowerBait® Mayfly
Prepared Baits & Attractants
Berkley PowerBait® Pre-Rigged Atomic Teasers
Prepared Baits & Attractants
Berkley PowerBait® Power® Hawg
Prepared Baits & Attractants
Berkley PowerBait® Action Waxies
Prepared Baits & Attractants
Berkley PowerBait® Chigger Bug
Prepared Baits & Attractants
Berkley Gulp!® Saltwater Extruded Bloodworm
Prepared Baits & Attractants
Berkley ThinFisher™
This is a blade bait designed for vertical jigging or cast-and-retrieve presentations. It s...
Berkley PowerBait® Saltwater Eel
Prepared Baits & Attractants
Berkley Gulp! Alive!® SW Shrimp/Peeler Crab Assortment
Prepared Baits & Attractants
Berkley PowerBait® Trout Bait
Prepared Baits & Attractants
Berkley Gulp!® Saltwater Ghost Shrimp
Prepared Baits & Attractants
Berkley Gulp!® Earthworm
Prepared Baits & Attractants
Berkley Scented Flicker Shad® Tiger Pack
Prepared Baits & Attractants
Berkley SquareBull
A squarebill crankbait is ideal for covering shallow water and deflecting off cover like wo...
Berkley Crappie Buster® Kit
Use these Gulp! minnows when live bait is unavailable and you want a convenient crappie pre...
Panfish Soft Plastics$34.99Berkley Walleye Buster Kit
This kit is for anglers who want ready-to-use Gulp! minnows for walleye fishing, especially...
Berkley PowerBait® MaxScent Power® Wag
Prepared Baits & Attractants
Berkley Trilene Big Game Monofilament Fishing Line (3 lb Spools)
Heavy-duty monofilament line for spooling reels when strength, abrasion resistance, and sho...
Line & Leaders$129.99Berkley Trilene Big Game Monofilament Fishing Line (1 lb Spools)
Use as main line on spinning or casting setups when you want strong, abrasion-resistant mon...
Line & Leaders$49.99Berkley ProSpec Chrome Monofilament Fishing Line (1000 yd Spools)
Use this as main line on spinning or conventional reels when abrasion resistance and knot s...
Line & Leaders$64.99Berkley ProSpec Chrome Hollow Core Braided Fishing Line (3000 yd Spools)
Bulk hollow-core braid for offshore big-game setups, especially when you need knotless spli...
Line & Leaders$599.99-$659.99Lab Series™ Flat Worm
A soft plastic worm for bass fishing, especially when fish want a subtle presentation. Rig...
Lab Series™ Finesse Worm
A finesse worm is best for subtle presentations when bass are pressured or inactive. Rig it...
Lab Series™ Minnow
This is a soft-plastic minnow-style bait designed to imitate small forage and trigger bites...
Gulp! Alive!® Recharge Liquid
Use this as a scent recharge and attractant for Gulp! Alive! baits, or apply it directly to...
Accessories$6.99PowerBait® Sparkle Crappie Nibbles
These are scent-based crappie attractant nibbles used to enhance small hooks, jigs, or ice-...
PowerBait® Trout Dip
This is a trout attractant/dip bait used to scent or coat lures and baits, not a standalone...
Gulp® Hard Bait Gel
Apply to hard baits with Scent+ Pocket technology to add a strong scent trail without chang...
PowerBait® Chroma-Glow Panfish Nibbles
Use as a scent-and-flavor bait for panfish, especially when fish are finicky or need a litt...
PowerBait® Panfish Nibbles
Use as a scent bait or dough-style attractant for panfish, especially when fish are finicky...
Gulp! Alive!® Attractant
Use this as a scent enhancer sprayed onto lures, soft plastics, live bait, or natural bait...
Gulp!® Trout Nuggets
Use these as a scented trout bait for float fishing, bottom fishing, or ice fishing when yo...
Accessories$7.99PowerBait® Trout Nuggets
Use as a scent-and-flavor bait for trout, typically on a hook or bait holder rig. Best for...
PowerBait® Catfish Bait Chunks
This is a catfish punch bait/chunk bait designed to be packed onto a bait holder or used wi...
Gulp!® Trout Dough
Use this moldable trout dough on hooks or jig heads when trout are feeding on scent-heavy b...
Jigs$7.99PowerBait® Trout Bait Assortment
Moldable trout bait designed to be shaped around a hook for scent-based trout fishing. The...
PowerBait® Trout Bait
Prepared trout bait designed to be molded around a hook for scent-based trout fishing. Best...
PowerBait® Crappie Nibbles
Use as a scent-based crappie attractant on small hooks, jigs, or live-bait rigs to increase...
PowerBait® Chroma-Glow Crappie Nibbles
Use these scented nibbles on small hooks or jig heads when targeting crappie and other panf...
PowerBait® Power Nuggets®
This is a scented prepared bait/nugget designed to be molded or threaded onto a hook for tr...
PowerBait® Trout Bait Twist
This is a trout dough bait designed to be molded onto a hook or bait holder for still fishi...
PowerBait® Natural Glitter Trout Bait
This is molded trout bait meant to be formed around a hook for stocked or wild trout. Use i...
PowerBait® Glitter Chroma-Glow Dough
Use this dough bait on small hooks or trout rigs where a scented, moldable bait is effectiv...
Gulp!® Catfish Dough
Use this as a moldable catfish bait for bottom fishing and long soaks. It is designed to re...
Catfish Bait$8.99PowerBait® Natural Scent Trout Bait
This is molded trout bait meant to be shaped around a hook for scent and flavor attraction....
PowerBait® Trout Nibbles
This is a trout attractant bait used by molding a small piece onto a hook or bait holder fo...
PowerBait® Turbo Dough® Trout Bait
This is a trout dough bait designed to be molded onto a hook for scent-based fishing. It wo...
Coated Grip Gloves
Fishing gloves help protect your hands while handling fish, bait, or wet gear. The coated g...
Apparel & Gear$7.99PowerBait®ChromaGlow Crappie Nibble Asst
Use these nibbles as a scent-and-attractant bait for crappie and other panfish. They are de...
PowerBait® Attractant
Use as a scent attractant to enhance lures or bait before fishing. It is water-soluble and...
Prepared Baits & Attractants$7.99-$9.99Gulp!® Crappie Nibbles
Use these as a scent-based crappie and panfish attractant on small jigs, under a float, or...
Jigs$7.99ThinFisher™
This is a blade bait designed for vertical jigging or cast-and-retrieve presentations. It e...
PowerBait® Glitter Turbo Dough®
This is a trout dough bait designed to be molded onto a hook for scent-based fishing. It’s...
Bad Shad
A hard-bodied diving crankbait designed to run straight and far right out of the package. U...
PowerBait® Glitter Trout Bait
This is a scented trout bait meant to be molded onto a hook for stocked or wild trout. Use...
Gulp! Alive!® Saltwater Attractant
Spray onto lures, soft plastics, live bait, or natural baits to add scent and increase attr...
Flicker Minnow™
A deep-diving minnow bait for covering water and reaching fish quickly. Best worked with a...
Flicker Shad® Shallow
A shallow-diving crankbait for targeting fish holding in the upper part of the water column...
Scented Flicker Shad®
Designed for trolling and steady retrieves when targeting walleye, especially in tournament...
Flicker Minnow™ Trolling Pack
This is a trolling pack of Berkley Flicker Minnow hard baits, set up for covering water beh...
Crankbaits$44.99SPY
This is a spybait-style finesse lure built for clear water and long casts. Fish it with a v...
Frittside5 3 Pack Kit
A silent, tight-action crankbait for tough bites when bass are sluggish or heavily pressure...
Choppo Saltwater
This is a topwater walking/waking lure designed to be cast and retrieved on the surface. It...
Accessories$14.99
Frittside™
This crankbait is built for tough conditions when bass are sluggish or heavily pressured. T...
Choppo
This is an easy-to-use topwater lure designed for a cast-and-retrieve presentation around s...
Accessories$8.99-$14.99Drift Walker Saltwater
This is a saltwater walking topwater bait designed for calm, slick conditions and finicky f...
Scented Flicker Shad® Baitfish Pack
This is a scented hardbait pack built around Berkley Flicker Shad trolling crankbaits. Use...
Digger
A hard-bodied crankbait designed to run straight and far right out of the package. Best for...
Hit Stick Saltwater
This is a saltwater hard bait designed to imitate wounded prey with a tight wiggle and roll...
Scented Flicker Shad® Tiger Pack
This is a trolling hard bait designed for walleye fishing, especially when you want a prove...
Dredger
A hard-bodied crankbait designed to run right out of the package without tuning. Best for c...
J-Walker 120
This is a classic topwater walking bait for explosive surface strikes. Work it with short t...
Rods & Reels$11.99Juke Saltwater
A versatile saltwater plug for covering water by casting, twitching, or trolling. The coffi...
Crankbaits$11.99-$13.99Warpig™
This is a hard topwater bait designed to run right out of the package without tuning. Cast...
Spin Bomb
Use this as a surface bait when bass are feeding on smaller baitfish or bluegill, especiall...
SquareBull
A squarebill crankbait is built for casting around shallow cover like wood, rock, and dock...
Choppo 3 Pack
This is a topwater walking/waking bait designed to be cast and retrieved around shallow cov...
Accessories$34.99J-Walker 90 Saltwater
This is a saltwater walking topwater lure designed for surface strikes. Work it with a walk...
Clickin' Frittside™
A shallow crankbait built for stained or dirty water, with a loud click from the internal c...
Cane Walker
This is a surface walking bait designed to call fish up over open water or around schooling...
Spin Rocket
Use it on the surface to create spray and commotion, especially with twitch-and-pause retri...
Rods & Reels$11.99Swamp Lord Popping Hollow Body Frog
Use this hollow-body frog over matted grass, lily pads, reeds, and other heavy cover where...
Flicker Shad® Trolling Pack
This is a trolling-focused crankbait pack built around Berkley Flicker Shad lures. Use it b...
Crankbaits$39.99Heavy Cover Jig
Designed for pitching and flipping into thick cover, especially vegetation and other snaggy...
Finesse Jig
A compact finesse jig for subtle presentations around cover. The weedless design and skirte...
J-Walker 100 Saltwater
This is a saltwater topwater walking bait designed for surface strikes. Work it with a walk...
J-Walker 100
Use this lure for classic walk-the-dog presentations on semi-slack line. It is designed for...
Rods & Reels$7.99-$11.99Drift Walker
This is a finesse walking topwater bait designed for calm, slick conditions when fish are k...
J-Walker 120 Saltwater
This is a saltwater topwater walking bait designed for surface strikes. Work it with a walk...
Dime
Use this as a mid-depth crankbait when you want a bait that casts far and tracks straight....
J-Walker 100 Saltwater Pro Pack Kit
This is a floating saltwater walking plug designed for a walk-the-dog retrieve on the surfa...
Swim Jig
A swim jig is built for swimming through vegetation, weed edges, and sparse cover without h...
HighJacker Saltwater Pro Pack Kit
This is a saltwater surface lure designed for long casts to schooling fish chasing bait. Wo...
Swamp Lord Hollow Body Frog
Use this hollow body frog over mats, lily pads, grass, and other heavy cover where bass are...
Stick Shadd Saltwater
This is a saltwater hard bait designed to dart, jerk, and walk with an erratic action. It’s...
Finesse Swim Jig
A swim jig is ideal for covering water around vegetation, weed edges, and shallow cover wit...
SlobberKnocker
This bladed jig is built to be retrieved steadily through vegetation, wood, and other hard...
HighJacker Saltwater
This is a saltwater topwater walking bait designed for fast, explosive surface presentation...
Football Jig
A football jig is built for crawling along bottom structure, especially rocks and hard cove...
Magic Swimmer® Saltwater
This is a jointed swimbait designed to swim naturally on a steady retrieve, and it can also...
Flipping Jig
This is a weedless flipping jig designed for pitching and flipping into heavy cover, especi...
Bullet Pop
This is a surface popper designed for topwater presentations over open water or around cove...
Cane Walker Saltwater
Use this lure on the surface when fish are feeding up top, especially around bait activity...
Skipping Jig
A skipping jig is built for pitching and skipping under docks, overhangs, and other tight c...
Fusion19™ Bucktail Jigs
Use this bucktail jig for jigging or cast-and-retrieve presentations, especially when pairi...
Cutter Saltwater
This is a saltwater hard bait designed to be cast and retrieved with an erratic rolling act...
Power® Pop
This is a floating topwater bait designed to be worked on the surface, especially around co...
Scented Flicker Shad® Pro Pack
This is a trolling hard bait designed for walleye fishing, especially when you want the pro...
Saltwater Inshore Fishing Gift Kit
This kit is built for inshore saltwater fishing when fish are chasing bait on the surface o...
Jigs$19.99Deep Hit Stick
A deep-diving hard bait built for covering water and reaching fish holding deeper than stan...
Gulp!® Saltwater Nemesis
Use this soft bait around saltwater structure, flats, or channels when fish are feeding on...
Inshore Soft Baits$4.99-$9.99Gulp!® Surf Bytes Baitfish
Use this in surf and inshore situations where gamefish are keying on small baitfish. The re...
Soft Jerkbaits$8.99Gulp!® Saltwater Chum
Use this as a scent-dispersion chum product for saltwater fishing when you want to create o...
Gulp!® Catfish Chunks
Use these scented chunks for bottom fishing and long soaks when you want a convenient alter...
Catfish Bait$7.99Gulp!® Corn
Use this as a scent-based bait for float fishing, bottom fishing, or method feeder presenta...
PowerBait® MaxScent Meaty Chunk
This is a bulky soft-plastic chunk designed as a jig trailer or for flipping into heavy cov...
PowerBait® MaxScent Power® Chunk
Use this as a compact jig trailer or as a small soft-plastic bait when bass are keyed on cr...
Gulp! Alive!® Corn
Use this as a scent-based bait for float fishing, bottom fishing, or method feeder presenta...
Gulp!® Saltwater Peeler Crab
Use this soft crab imitation around shallow structure, flats, docks, and other areas where...
Inshore Soft Baits$8.99PowerBait® MaxScent Chigger Craw
This is a soft plastic craw designed for bottom-contact presentations around structure. It...
PowerBait® Crash Craw
A compact craw-style soft plastic built for versatile bass presentations. It works well on...
PowerBait® MaxScent Lil' Trooper
This is a compact finesse craw for pressured bass and other predatory fish. It shines on li...
Gulp!® Saltwater Sand Crab Flea
Use this in the surf zone, wash, or along sandy beaches where fish are feeding on sand flea...
Inshore Soft Baits$8.99Gulp!® Cricket
Use this as a realistic soft bait for panfish and trout when fish are feeding on small inse...
PowerBait® MaxScent Lil' Super Trooper
Use this as a finesse craw-style soft plastic on a ned rig or mushroom head jig when bass a...
Gulp!® Hellgramite
Use this as a bottom-oriented soft bait in streams, rivers, or rocky areas where fish are f...
Creature Baits$8.99PowerBait® Craw Fatty
This is a soft-plastic craw-style bait designed to imitate a crayfish. It works well on Tex...
PowerBait® Chigger Craw
This is a soft plastic craw-style bait for bass fishing, especially around cover where craw...
PowerBait® Crazy Legs Chigger Craw
This is a scented soft plastic bait from Berkley’s PowerBait line, designed to be fished li...
Gulp! Alive!® Fish Fry
Use this as a scented bait alternative when you want strong scent dispersion and an easy-to...
PowerBait® Power® Nymph
This is a trout-style nymph imitation meant to be fished subsurface, especially when fish a...
Gulp! Alive!® Cricket
Use this as a scented artificial bait when fish are keyed on insects or small natural forag...
Jigs$6.99PowerBait® Chigger Bug
This is a scented Berkley PowerBait soft bait designed to be fished on a hook or jighead ra...
PowerBait® MaxScent Creature Hawg
Use this creature bait for flipping and pitching into thick cover, especially when bass are...
PowerBait® Bunker Hawg
This is a scented Berkley PowerBait soft bait designed to be fished on a hook or jighead, w...
PowerBait® Pit Boss
This is a soft-plastic creature bait designed to be rigged on a hook or jighead and worked...
PowerBait® Swordtail
This is a scented Berkley PowerBait soft bait, designed to be fished like a small finesse b...
Prepared Baits & Attractants$2.99-$5.99PowerBait® Power® Hawg
This is a versatile creature bait for bass, especially when fish want a larger profile and...
PowerBait® Wishbone
This is a Berkley PowerBait soft bait, designed to be fished like a small finesse bait or t...
Gulp!® Minnow Head
A compact scented minnow-style soft bait for finesse presentations when fish are keyed on s...
Jigs$5.99PowerBait® Mayfly
This is a scented Berkley PowerBait soft bait designed to imitate a mayfly nymph/insect pro...
PowerBait® Fry
This is a scented prepared bait designed to be fished on a hook or jighead to entice bites...
Gulp!® Saltwater Eel
Use this soft eel imitation when fish are feeding on eels or baitfish around shallow struct...
Soft Jerkbaits$13.99PowerBait® Shape 108
This is a Berkley PowerBait scented soft bait designed to be fished on a hook or jighead wh...
Prepared Baits & Attractants$5.99-$7.99Gulp! Alive!® Saltwater Eel
Use this soft eel bait when targeting saltwater species around structure, shallow water, or...
Accessories$21.99Gulp!® Saltwater Sand Eel
Use this soft bait when fish are keying on sand eels in saltwater, especially around sandy...
Soft Jerkbaits$8.99PowerBait® Eel
This is a scented soft bait designed to imitate an eel or sand-eel style forage. It’s best...
Gulp!® Floating Salmon Eggs
Use these as a scent-driven bait imitation when trout, steelhead, or salmon are feeding on...
Accessories$6.99Gulp! Alive!® Floating Salmon Eggs
Use these as a scent-based bait imitation for trout, steelhead, and salmon when fish are ke...
Accessories$6.99PowerBait® Power Eggs® Floating Magnum
This is a floating prepared bait designed to be fished as an attractant rather than a hard...
Sparkle Power Eggs® Floating Magnum
Prepared scent bait for trout and other bait-eating fish. Use it on a hook, often with a fl...
PowerBait® Trout/Steelhead Egg Clusters
This is a scented prepared bait designed to imitate trout and steelhead eggs. Use it on a s...
PowerBait® Power Eggs® Floating Mag Asst
This is a floating prepared bait for trout and other bait-eating fish, especially when you...
PowerBait® Buzz'n Speed Toad
Use this as a surface bait in heavy cover when fish are looking up. The buzzing feet create...
PowerBait® Beat'n Paddle Frog
This is a soft hollow-body frog-style bait with paddle legs, designed to be worked on the s...
PowerBait® Nessie
A soft glide bait designed to be cast, skipped, and worked with a glide-style retrieve. It’...
Gulp!® Minnow Grub
Use on a jig head or other light presentation when fish are keyed on small baitfish or larv...
Prepared Baits & Attractants$3.99-$8.99Gulp! Alive!® Saltwater Swimming Mullet
Use this as a saltwater soft swimbait around bait schools, current edges, and shoreline str...
Inshore Soft Baits$5.99-$21.99Gulp!® Saltwater Grub
Use this soft grub when saltwater fish are feeding on small baitfish, worms, or crustaceans...
Grubs & Minnows$5.99-$10.99Gulp!® Saltwater Swimming Mullet
This is a scented soft bait designed to imitate a swimming mullet, making it a strong choic...
Inshore Soft Baits$5.99-$9.99PowerBait® Power® Minnow Grub
A soft grub-style bait for panfish and other small predators, especially when fished on lig...
PowerBait® Saltwater Grub
A scented saltwater grub is best rigged on a jig head or similar presentation and worked ne...
PowerBait® The Boss Grub
This is a soft-plastic grub-style trailer with fast-action twin tails, best used when you w...
Gulp!® Grub
Use this grub on jig heads, Carolina rigs, or drop shot setups when you want a compact soft...
Soft Swimbaits$8.99Gulp! Alive!® Grub
Use this grub as a versatile soft-plastic bait for bass, walleye, and other freshwater spec...
Jigs$5.99PowerBait® Power Grubs®
A small scented grub-style soft plastic that works well on light jig heads or small hooks....
Gulp! Alive!® Saltwater Grub
Use this inshore soft bait when targeting saltwater species that feed on small baitfish and...
Grubs & Minnows$9.99-$21.99PowerBait® Ribbontail Grubs
These grubs are best fished on light jig heads or small hooks for panfish, crappie, and oth...
Gulp! Alive!® Saltwater Jerk Shad
Use this in saltwater when fish are keyed on baitfish and you want a soft bait with strong...
Jerkbaits$19.99-$21.99PowerBait® MaxScent Flatnose Jerk Shad
Use this as a soft-plastic jerk shad for erratic twitch-and-pause presentations around bait...
Gulp!® Saltwater Jerk Shad
Use this soft jerk shad when fish are feeding on baitfish and you want a realistic, easy-to...
Jerkbaits$8.99-$9.99PowerBait® Saltwater Bonga Shad
This is a saltwater soft bait designed to imitate an injured baitfish with an erratic jerkb...
PowerBait® Saltwater Bonga Stick
This is a saltwater soft stickbait designed to be rigged on an EWG hook or jighead. Its sle...
Gulp!® Leech
Use this scented leech-style soft bait when fish are feeding on small natural forage or whe...
Grubs & Minnows$5.99-$8.99Gulp! Alive!® Jumbo Leech
Use this as a large soft-plastic leech imitation when fish are keyed on bigger forage or li...
Accessories$21.99Gulp!® Jumbo Leech
Use this as a scent-dispersing soft bait when fish are keyed on leeches or other natural fo...
Grubs & Minnows$8.99Gulp!® Minnow
This is a scented soft minnow bait designed to imitate a natural baitfish profile. It works...
Accessories$2.99-$8.99PowerBait® Saltwater Jerk Shad
This is a saltwater soft bait designed to imitate a baitfish or shad profile. It’s best fis...
Gulp! Alive!® Minnow
Use this soft minnow when fish are keyed in on small baitfish and you want a scented presen...
Accessories$6.99-$21.99Gulp!® Saltwater Baitfish
Use this soft bait when saltwater gamefish are feeding on small baitfish around structure,...
Inshore Soft Baits$8.99Gulp!® Saltwater Mud Minnow/Croaker
Use this soft bait when fish are feeding on small baitfish in shallow saltwater around stru...
Soft Jerkbaits$8.99PowerBait® Pro Twitchtail Minnow
A scented soft-plastic minnow designed to imitate small baitfish and trigger bites with sub...
Gulp! Alive!® Minnow Assortment
Use this when fish are feeding on small baitfish and you want a realistic minnow profile wi...
Accessories$21.99PowerBait® Snake-Tongue Minnow
This is a scented soft-plastic minnow-style bait designed to be fished on light tackle for...
PowerBait® MaxScent Flatnose Minnow
This is a soft plastic minnow bait for finesse presentations like drop shot, Carolina rig,...
PowerBait® MaxScent Flat Worm
A versatile soft plastic worm for Texas rigs, Carolina rigs, or weightless presentations. T...
Soft Plastic Worms$9.99PowerBait® PowerStinger
Designed as a trailer for bladed jigs and vibrating jigs. Use it when you want extra profil...
Prepared Baits & Attractants$6.99-$9.99PowerBait® Power® Minnow
This is a soft-plastic minnow-style bait designed to be fished on a jighead or similar smal...
PowerBait® Minnow
This is a scented soft-plastic minnow-style bait designed to imitate small forage and hold...
PowerBait® Pre-Rigged Swim Shad
A pre-rigged soft swimbait meant to be cast and retrieved like a small baitfish. It works w...
Prepared Baits & Attractants$2.99-$6.99
PowerBait® Power® Switch
Designed for forward-facing sonar situations where you need to make a quick, precise presen...
Crankbaits$8.99-$10.99Gulp!® Saltwater Surf Bytes Sand Fleas
Use this in the surf zone, especially over sandy beaches and wash areas where fish are feed...
Inshore Soft Baits$8.99Gulp!® Saltwater Ghost Shrimp
Use this in sandy bottoms, shallow flats, and other saltwater areas where shrimp are a natu...
Inshore Soft Baits$8.99Gulp! Alive!® Saltwater Shrimp
Use this as a realistic shrimp imitation for inshore saltwater fishing when fish are feedin...
Inshore Soft Baits$10.99-$21.99Gulp! Alive!® Saltwater Shrimp Assortment
Use this when fish are keyed in on shrimp, especially around flats, marsh edges, docks, and...
Inshore Soft Baits$21.99Gulp!® Saltwater Shrimp
Use this inshore shrimp imitation when fish are feeding on natural forage around flats, doc...
Inshore Soft Baits$5.99-$8.99Gulp! Alive!® SW Shrimp/Peeler Crab Assortment
Use these scented shrimp and peeler crab imitations when fish are keyed in on crustaceans a...
Inshore Soft Baits$21.99PowerBait® Saltwater Bonga Shrimp
This is a lifelike saltwater shrimp imitation meant to be rigged on a jig head or weighted...
Gulp!® Sinking Minnow
Use this sinking minnow when fish are feeding on baitfish and you need a realistic soft-pla...
Soft Jerkbaits$8.99Gulp! Alive!® Leech
Use this as a scented soft-plastic leech imitation for finesse presentations, especially wh...
Grubs & Minnows$6.99-$21.99Gulp! Alive!® Maggots
Use this as a scent-based bait for panfish and trout when fish are keyed on small forage or...
PowerBait® Saltwater Rattle Shrimp
This is a saltwater soft bait designed to imitate a shrimp, making it a good choice when fi...
Gulp!® Saltwater Mantis Shrimp
Use around reefs, structure, and bottom-oriented saltwater feeding areas where fish are key...
Soft Plastics$8.99Gulp!® Fat Floating Trout Worm
Use this floating trout worm when you want a subtle, buoyant presentation that stays above...
Trout Soft Plastics$5.99PowerBait® Power Worms®
Soft plastic worms are versatile finesse baits for Texas rigs, Carolina rigs, or weightless...
PowerBait® Power® Jerk Shad
A scented soft jerk shad for rigging on a hook or jighead and working with twitches, pauses...
PowerBait® Power® Clear Eggs Floating
This is a scented prepared bait designed to imitate eggs and hold fish longer on the hook....
PowerBait® MaxScent Hit Worm Magnum
Use this magnum soft plastic worm when targeting pressured bass that respond to a larger pr...
PowerBait® Sick Fish
Soft swimbait profile designed to imitate a baitfish with a natural swimming tail kick. Bes...
Prepared Baits & Attractants$2.99-$3.99PowerBait® Power® Lizard
A soft-plastic lizard is a classic bass bait for pitching, flipping, or Texas-rigging aroun...
PowerBait® Grass Pig
This is a soft-plastic swimbait-style bait meant to be rigged on a hook or jighead and work...
Prepared Baits & Attractants$3.99-$5.99PowerBait® Ca$h Out
This is a small soft plastic bait designed to be fished on a Ned rig. The rudder-style tail...
PowerBait® The Champ Minnow
A lifelike minnow-style soft bait for finesse presentations on bass and walleye. It is desi...
PowerBait® The Champ Craw
This is a craw-style soft plastic designed for bass fishing around cover. It works well on...
PowerBait® Water Bug
A floating soft plastic bug designed for subtle action on a drop shot or similar finesse ri...
PowerBait® The Champ Swimmer
This is a soft paddle-tail swimbait designed to imitate baitfish with a strong thumping tai...
PowerBait® The Deal
This is a soft-plastic trailer or swimbait-style bait designed to add bulk and tail action...
Gulp!® Saltwater Squid
Use this soft squid bait when fish are feeding on squid or other baitfish around structure,...
Soft Jerkbaits$8.99Gulp!® Saltwater Pogy
Use this soft bait when fish are feeding on baitfish like pogies in saltwater flats, bays,...
Swimbaits$8.99Gulp! Alive!® Paddleshad
Use this as a paddletail swimbait for covering water and imitating shad or other baitfish....
Swimbaits$4.99-$19.99PowerBait® Saltwater Mullet
This is a saltwater soft bait designed to imitate a mullet, making it a good choice for ins...
Gulp!® Surf Bytes Strips
Use these surf strips when fishing saltwater surf, wash zones, and other shoreline situatio...
Inshore Soft Baits$8.99PowerBait® Gilly
This is a soft swimbait-style baitfish imitation designed to be fished like a realistic for...
Prepared Baits & Attractants$4.99-$10.99Gulp!® Paddleshad
This is a soft paddletail swimbait with strong thumping action and heavy scent dispersion,...
Swimbaits$3.99-$8.99PowerBait® Agent E
Use around weedlines, heavy cover, and structure when bass or walleye are feeding on baitfi...
Swimbaits$6.99-$9.99PowerBait® Ripple Shad
This is a soft plastic swimbait-style bait designed to be rigged on a jig head or weighted...
Prepared Baits & Attractants$3.99-$7.99PowerBait® Saltwater Gilly
Use this bait for natural-looking presentations when fish are keyed on small forage. The ho...
PowerBait® Power® Swimmer
This is a soft plastic swimbait designed to imitate baitfish with a natural swimming action...
Gulp!® Saltwater Paddleshad
This is a scented saltwater paddletail soft bait designed to imitate baitfish with a strong...
Swimbaits$3.99-$9.99Gulp! Alive!® Saltwater Paddleshad
Use this as a saltwater paddletail swimbait when fish are feeding on baitfish. It works wel...
Swimbaits$6.99-$19.99PowerBait® Bonefish
This is a Berkley PowerBait soft bait, designed to be fished like a scented bait rather tha...
PowerBait® Curly Bones
This is a scented Berkley PowerBait soft bait designed to be fished on a hook or jighead, e...
Prepared Baits & Attractants$4.99-$6.99PowerBait® Saltwater CullShad
A saltwater paddletail soft bait designed for inshore fishing. It works well rigged on a ji...
PowerBait® Saltwater The Champ Swimmer
This is a saltwater paddle-tail swimbait designed to imitate baitfish with a strong thumpin...
PowerBait® Saltwater Gillydine
Use around inshore cover or open water when fish are feeding on baitfish. The hollow head a...
PowerBait® Saltwater Power Swimmer
This is a soft paddletail swimbait designed to imitate baitfish and produce a strong thumpi...
PowerBait® Paddlin' PowerStinger
This is a soft-plastic swimbait-style trailer designed to add profile and tail kick behind...
PowerBait® CullShad
This is a soft swimbait designed for shallow-water swim-baiting with a big profile and real...
Prepared Baits & Attractants$10.99-$15.99PowerBait® Hollow Belly
This is a soft swimbait body designed to imitate baitfish with a natural swimming action. I...
Prepared Baits & Attractants$4.99-$5.99PowerBait® Pre-Rigged Atomic Teasers
This is a pre-rigged scented bait meant to be fished straight out of the package. Use it wh...
PowerBait® Pre-Rigged Atomic Tubes
This pre-rigged tube is a small panfish bait meant to be cast or fished around cover where...
PowerBait® MaxScent Tube
Use this tube on Texas rigs, Carolina rigs, or with a jig head when bass are feeding on cra...
PowerBait® Power® Tube
This is a soft plastic tube bait, best fished on a jig head, Texas rig, or as a finesse pre...
Gulp!® Earthworm
This is a scented prepared bait meant to replace live earthworms for a wide range of freshw...
Soft Plastic Worms$5.99PowerBait® Atomic Tubes
This is a scented soft plastic tube bait designed to be rigged on a jig head or small hook....
Gulp!® Crawler
Use this as a soft-plastic worm imitation for bass and other freshwater species when you wa...
Soft Plastic Worms$8.99Gulp!® Extruded Nightcrawler
Use as a scent-dispersion bait for freshwater species when you want a natural nightcrawler...
Accessories$6.99Gulp!® Floating Pinched Crawler
This is a floating, scented crawler-style soft bait meant to imitate a live nightcrawler. I...
Soft Plastic Worms$5.99Gulp!® Maggot
Use this as a scented bait substitute for maggot presentations under a float, on the bottom...
Accessories$5.99Gulp!® Floating Trout Worm
Best for trout in clear water when you want a subtle, natural presentation with strong scen...
Soft Plastic Worms$8.99Gulp!® Nightcrawler
Use this as a soft-plastic worm imitation for bass, walleye, and other freshwater species w...
Soft Plastic Worms$8.99Gulp! Alive!® Floating Pinched Crawler
Use this as a scented, rechargeable soft bait alternative to live worms when you want stron...
Gulp! Alive!® Angle Worm
Use this as a scented freshwater bait when you want to replace live worms with a convenient...
Soft Plastic Worms$6.99Gulp! Alive!® Saltwater Bloodworm
Use this in sandy-bottom and shallow-water saltwater situations where fish are feeding on w...
Gulp! Alive!® Saltwater Sandworm
Use this as a scented soft bait for saltwater species that feed on worms and other bottom f...
Inshore Soft Baits$21.99Gulp! Alive!® Waxies
Use this as a small finesse bait for panfish and trout, especially when fish are pressured...
Gulp!® Saltwater Extruded Bloodworm
Use this as a saltwater soft bait for fishing sandy bottoms and shallow water where flounde...
Soft Plastic Worms$8.99Gulp!® Saltwater Sandworm
Use this on sandy bottoms, flats, and around structure where saltwater fish key on worms. I...
Soft Jerkbaits$8.99-$9.99PowerBait® Power® Honey Worm
This is a scented prepared bait meant to be fished on a hook or small rig when trout and ot...
Gulp! Alive!® Fat Floating Trout Worm
Use this as a trout soft bait when fish are feeding on worms or small natural forage. The f...
Trout Soft Plastics$6.99Gulp!® Killer Crawler
This is a scented soft-plastic crawler designed to imitate a nightcrawler or large earthwor...
Accessories$8.99Gulp! Alive!® Crawler
Use as a scent-based bait substitute when you want to draw fish in with strong odor and a n...
Prepared Baits & Attractants$4.99-$9.99Gulp! Alive!® Pinched Crawler
Use this as a scented soft-plastic worm imitation when fish are keyed on natural forage or...
Soft Plastic Worms$6.99Gulp!® Pinched Crawler
This is a scented soft-plastic crawler meant to imitate a live nightcrawler or worm. It wor...
Soft Plastic Worms$5.99-$9.99PowerBait® Speed Boss
This is a soft-plastic worm-style bait with a twin-tail/grub-like tail for added movement....
Prepared Baits & Attractants$2.99-$6.99PowerBait® MaxScent Lil' General
Best for finesse presentations to pressured bass, especially on drop shot rigs, light jig h...
PowerBait® Power Wigglers®
This is a scented prepared bait designed to be fished on a hook or used as a bait substitut...
PowerBait® Power® Floating Trout Worm
This is a scented floating trout worm designed for trout fishing with light tackle. It work...
PowerBait® Power® Nightcrawler
This is a scented prepared bait/nightcrawler-style offering meant to be fished on a hook or...
PowerBait® Floating Steelhead Worm
This is a scented floating worm-style bait designed to be fished for steelhead and similar...
PowerBait® MaxScent D-Worm
Use this as a finesse worm for bass when fish are pressured or keyed on natural forage. The...
PowerBait® MaxScent Hit Worm
Use this worm-style soft plastic for versatile bass fishing in shallow or deeper water. It...
PowerBait® MaxScent The General
This is a finesse worm-style soft plastic for bass fishing, especially when fish are pressu...
PowerBait® MaxScent Lunch Worm
Use this compact worm for finesse presentations when bass are pressured or keyed on small f...
PowerBait® MaxScent Kingtail
This is a soft-plastic swimbait-style bait designed for swimming presentations and rigging...
PowerBait® Bottom Hopper
This is a scented soft plastic worm/bait designed to be fished near the bottom. It works we...
Prepared Baits & Attractants$2.99-$5.99PowerBait® Fatty Bottom Hopper
This is a scented PowerBait soft bait meant to be fished on or near the bottom. It is best...
PowerBait® The General
A scented stick worm for finesse presentations around cover, docks, and pressured fish. Rig...
Prepared Baits & Attractants$2.99-$6.99PowerBait® Flute Worm
A finesse worm designed for Neko, wacky, or similar soft-plastic presentations. The tapered...
PowerBait® Straight Money
This is a soft plastic straight-tail worm designed for finesse presentations. It works well...
Prepared Baits & Attractants$2.99-$6.99PowerBait® Action Waxies
This is a scented prepared bait designed to be fished on small hooks or ice-fishing present...
Gulp!® Waxies
This is a small scented waxworm-style soft bait for finesse presentations. It is well suite...
Trout Soft Plastics$3.99-$5.99Gulp!® SR Crawler
This is a soft crawler-style bait designed for spinner rig applications, especially when tr...
Accessories$5.99-$8.99Power® Blade Compact Double Colorado
A compact spinnerbait built for covering water and fishing around cover. The smaller profil...
PowerBait® Whipworm
This is a scented soft bait designed to be fished like a worm or finesse bait, especially w...
Gulp! Alive!® SR Crawler
Designed for walleye spinner-rig presentations, especially when you want the look and scent...
Accessories$21.99PowerBait® Rib Worm
A scented ribbed worm is best fished slowly on a Texas rig, Carolina rig, or wacky-style pr...
Power® Blade Compact Colorado/Willow
A compact spinnerbait built for covering water and triggering reaction strikes. The smaller...
Power® Blade Compact Double-Willow
A compact spinnerbait built for casting and retrieving around cover, grass, and other shall...
Power® Blade Standard Colorado/Indiana
Classic spinnerbait for covering water and fishing around cover. The Colorado/Indiana blade...
Power® Blade Standard Colorado
This is a classic spinnerbait built for casting and steady retrieves around cover. The Colo...
Prepared Baits & Attractants$3.99-$10.99Power® Blade Standard Colorado/Willow
Classic spinnerbait for covering water and triggering reaction strikes. The Colorado/Willow...
Prepared Baits & Attractants$5.99-$10.99Power® Blade Standard Double-Willow
A classic spinnerbait for covering water around cover, grass, and shallow structure. The do...
Neoprene Fishing Gloves
Use these neoprene fishing gloves when handling fish in cold or wet conditions. They help k...
Apparel & Gear$29.99Original Trucker Hat
Wear as everyday fishing apparel to provide sun coverage and reduce glare from the brim whi...
Apparel & Gear$19.99Performance Logo Trucker Hat
A performance trucker hat for wear on and off the water. The dark under visor helps reduce...
Apparel & Gear$29.99Profile Walleye Trucker Hat
This is a wearable fishing hat for sun protection and everyday use on or off the water. The...
Apparel & Gear$29.99Profile Bass Trucker Hat
A casual fishing hat for wear on and off the water. It provides everyday sun protection and...
Apparel & Gear$29.99Splitter Beanie
A cuffed knit beanie for cold-weather fishing and general outdoor wear. It helps retain war...
Apparel & Gear$29.99Splitter Rope Hat
A performance fishing hat for wear on and off the water. The quick-drying fabric and fade-r...
Apparel & Gear$29.99Striper Trucker Hat
A wearable trucker hat for casual use on or off the water. The canvas front panels and retr...
Apparel & Gear$29.99Logo Performance Hood Sun Shirt
Wear this sun shirt for long days on the water or outdoors when you want lightweight covera...
Apparel & Gear$59.99Distressed Logo Pullover Hoodie
A warm pullover hoodie for casual wear, layering, or staying comfortable on cool mornings a...
Apparel & Gear$64.99Short Sleeve Distressed Logo T-Shirt
A casual fishing-themed T-shirt for wearing on and off the water. Best for everyday use, bo...
Apparel & Gear$24.99Short Sleeve Splitter T-Shirt
Wear this cotton t-shirt for casual fishing trips, travel, or everyday use. It is meant for...
Apparel & Gear$24.99Splitter Pullover Hoodie
A warm fleece hoodie for casual wear, layering, and staying comfortable on cool days on or...
Apparel & Gear$64.99Short Sleeve Striper T-Shirt
A casual fishing shirt for wearing on and off the water. The 100% cotton fabric and generou...
Apparel & Gear$24.99Fusion19™ Treble 3x Hooks
These are replacement treble hooks for hard baits and other rigged lures. Use them when you...
Accessories$8.99Fusion19™ Superline EWG Hooks
This is a heavy-duty EWG hook designed for rigging soft plastics on braid in heavy cover. U...
Terminal Tackle$5.99Fusion19™ EWG Hooks
This is a soft-bait hook designed for rigging worms, stickbaits, craws, and other soft plas...
Terminal Tackle$5.99Fusion19™ Offset Worm Hooks
Offset worm hooks are used to rig soft plastics Texas-style, especially worms and other wee...
Terminal Tackle$5.99Fusion19™ Drop Shot Hooks
These are drop shot hooks for rigging soft plastics on a suspended finesse presentation. Us...
Terminal Tackle$5.99Fusion19™ Weedless Wide Gap
A weedless wide gap hook is used to rig soft plastics for bass fishing, especially when fis...
Accessories$7.99Fusion19™ Swimbait Hooks
Use these when rigging soft swimbaits and other soft plastics that need a secure hook hold....
Swimbaits$5.99Fusion19™ Weighted EWG Hooks
Weighted EWG hooks are used to rig soft plastics with a built-in weight for a more compact...
Terminal Tackle$4.99-$7.99Fusion19™ Heavy Cover Hooks
A heavy-duty worm hook designed for rigging soft plastics and flipping into thick cover. Th...
Terminal Tackle$7.99Fusion19™ Aberdeen Hooks
Aberdeen hooks are lightweight, long-shank hooks commonly used for live bait or soft baits...
Terminal Tackle$2.99-$5.99Fusion19™ Baitholder Hooks
A baitholder hook is used to rig live or cut bait securely so it stays in place during cast...
Terminal Tackle$4.49-$5.99Fusion19™ Circle Hooks
Circle hooks are used with bait rather than lures, especially when you want a higher hook-u...
Terminal Tackle$4.99-$7.99Fusion19™ Octopus Hooks
An octopus hook is a versatile live-bait and bait-rig hook used for a wide range of species...
Terminal Tackle$5.99Fusion19™ Colored Octopus Hooks
These are octopus-style hooks for rigging live bait or baited presentations, especially for...
Fusion19™ Slow-Turn Hooks
These are fine-wire hooks designed to be rigged with bait and to create a slow spinning act...
Terminal Tackle$7.99Fusion19™ Treble 1x Hooks
Treble hooks are used as replacement hooks on hard baits and other lures that need multiple...
Terminal Tackle$7.99Fusion19™ EWG Treble Hooks
These are replacement treble hooks for hard baits, especially small-profile crankbaits and...
Terminal Tackle$4.99-$7.99Fusion19™ Feathered Treble Hook
This is a feathered treble replacement hook used to upgrade lures, especially topwater plug...
Terminal Tackle$7.99Fusion19™ Med. Shank EWG Treble
This is a treble hook for replacing or upgrading hooks on hard baits and other lures. The E...
Terminal Tackle$5.59-$7.99Fusion19™ Weighted Frog Hook
This is a weighted hook designed to rig soft-body frogs, especially hollow-body style frog...
Frogs$7.99Fusion19™ Frog Hook
This is a specialized frog hook designed to rig soft-body frogs securely. Use it when fishi...
Frogs$7.99Essentials Round Ball Jigs
A simple round ball jig for presenting soft plastics or live bait near bottom structure. It...
Fusion19™ Football Head
This football shakey head is designed for crawling large soft plastics along hard cover and...
Fusion19™ Shakey Head
This is a shakey head jig head designed for bottom presentations with straight-tailed worms...
Fusion19™ Tube Jig
This is a tube jig hook designed to rig hollow-bodied tube baits and similar soft plastics....
Fusion19™ Swing Head
Use this swing head with soft plastics dragged along the bottom to add extra movement and i...
Fusion19™ Snap Jigs
This is a jig head style lure designed to be paired with soft plastics. It works well for c...
Jigs$4.99-$8.99Fusion19™ Swimbait Jighead
Use this jighead to rig soft swimbaits for casting or swimming presentations. It is suited...
Fusion19™ Weighted Wacky Head
A weighted wacky head is used to rig soft stickbaits or worms for a slow, fluttering fall....
Fusion19™ Underspin
This is an underspin jig head with a willow blade, designed to add flash and vibration to s...
Steelon™ Wire-Wound Leaders
Wire leaders are used between the main line and lure or bait to add abrasion resistance and...
Line & Leaders$2.49-$2.99Half Head Jigs
These jig heads are designed to pair with soft plastic baits for casting or jigging present...
Walleye Rigs - Indiana
Pre-tied walleye rig for live bait or soft plastics, especially full crawlers and plastics...
Canvas Creel
A canvas creel is used to carry and temporarily hold fish while fishing, especially on shor...
Accessories$15.99Walleye Rig - Colorado
This pre-tied walleye spinner rig is built for presenting bait behind the blade and beads,...
Deluxe Electric Fillet Knife
Used for cleaning and filleting fish after the catch. The electric blade helps make quick,...
Tools, Nets & Measuring$74.99Tournament Cull Kit
Used for tournament culling to quickly identify and mark fish by size. The floating T-handl...
Accessories$34.9912 Volt Electric Fillet Knife
Used for cleaning and filleting fish after the catch. The 12-volt plug makes it practical f...
Tools, Nets & Measuring$24.99110 Volt Electric Fillet Knife
Used for cleaning and filleting fish after the catch. The electric blade helps make quick,...
Tools, Nets & Measuring$59.996in Wooden Handle Fillet Knife
Use this fillet knife for cleaning and processing fish after the catch. The flexible precis...
Tools, Nets & Measuring$29.994in XCD Fillet Knife
Use this fillet knife for cleaning and filleting smaller fish, especially when making close...
Tools, Nets & Measuring$24.997in XCD Fillet Knife
Use this fillet knife for cleaning and portioning fish after the catch. The 7-inch semi-fle...
Tools, Nets & Measuring$24.996in XCD Fillet Knife
Use this fillet knife for cleaning and filleting fish at the dock, campsite, or kitchen. Th...
Tools, Nets & Measuring$24.99Mini Line Spooler
Used to hold a line spool and help transfer fishing line onto a reel quickly and neatly. It...
Rods & Reels$8.99Portable Spooling Station
Use this station to spool fishing line onto spinning or casting reels quickly and with more...
Rods & Reels$39.99Line Counter
Attaches to your line to measure how much line has been let out, helping you repeat trollin...
Accessories$17.99Line Stripper
Used to quickly strip old fishing line off a reel before re-spooling. Handy for routine lin...
Accessories$19.99Portable Line Spooler Max
Used to spool fishing line onto casting and spinning reels quickly and evenly. It is a line...
Rods & Reels$54.99XCD Superline Cutters
Used for cutting braided and fused superlines cleanly. Handy at the boat, bank, or tying st...
Tools, Nets & Measuring$17.99Mobile Line Spooler
Used to hold a spool of fishing line while spooling a reel. It helps keep tension and makes...
Fishing Multi-tool
A compact multi-tool for general on-the-water tasks like cutting line, gripping small hardw...
Tools, Nets & Measuring$34.99Big Game™ Fish Lip Grip
Use this lip grip to securely hold and control fish during landing, unhooking, or quick han...
Tools, Nets & Measuring$49.996in Hemostat Pliers
Used for gripping, holding, and removing hooks or small terminal components while fishing....
Tools, Nets & Measuring$10.996in Chrome Split Ring Pliers
Used for opening split rings, removing hooks, and general tackle maintenance. Handy at the...
Tools, Nets & Measuring$10.99Stainless Steel Hook Remover
Used to safely remove stubborn hooks from fish, especially when hooks are hard to reach or...
Tools, Nets & Measuring$15.9911in XCD Long Reach Pliers
Long-reach fishing pliers are used for safely removing hooks, pinching barbs, and handling...
Tools, Nets & Measuring$34.996in XCD Straight Nose Pliers
Fishing pliers are used for removing hooks, crimping, and handling terminal tackle safely....
Tools, Nets & Measuring$19.996in XCD Bent Nose Pliers
Use these pliers for handling hooks, removing hooks from fish, and managing terminal tackle...
Tools, Nets & Measuring$19.998in XCD Straight Nose Pliers
Fishing pliers are used for hook removal, crimping, and general tackle handling. The straig...
Tools, Nets & Measuring$29.99Horizontal Rod Rack
Used to store complete rod and reel combos horizontally on a wall or similar surface. It he...
Rods & Reels$11.99-$16.99Vertical 6 Rod Rack
Use this wall-mounted rack to store up to 6 complete rod and reel combos vertically and sav...
Rods & Reels$16.994.5in XCD Split Ring Pliers
Used for opening split rings to change treble hooks and other lure components. The corrosio...
Tools, Nets & Measuring$15.99Space Saver 13 Rod or Combo Rack
Wall-mounted storage rack for organizing up to 13 complete rod and reel combos. Use it in a...
Rods & Reels$59.99Spiral Rod Holder
A simple fishing accessory used to hold or secure a rod. Useful for general angling setups...
Rods & Reels$3.99Wall and Ceiling 6 Rod or Combo Rack
Use this rack to store up to 6 complete rod and reel combos on a wall or ceiling to save fl...
Rods & Reels$29.99Twist Lock Utility 4 Rod Rack
Use this rack to store up to four complete rod and reel combos neatly and securely. It is d...
Rods & Reels$16.99Boat Rod Holder
Used to secure a fishing rod on a boat while moving, waiting for a bite, or keeping extra r...
Rods & Reels$29.99Ice Rod Case
Use this case to transport and protect ice rods or short combos on the way to the lake and...
Tackle Storage$89.99Quick-Set Boat Rod Holder
Boat-mounted rod holder for securing a rod while fishing from a boat. Useful for hands-free...
Rods & Reels$29.99Aluminum Fish Ruler
Used to measure fish length quickly and consistently after landing a catch. The aluminum co...
Tools, Nets & Measuring$29.99Tube Rod Rack
Wall-mounted rod rack for organizing and storing fishing rods. Useful in garages, sheds, bo...
Accessories$17.99Ice Gear Bag
A durable insulated-style gear bag for organizing and protecting ice fishing tackle and acc...
Apparel & Gear$44.99Big Game™ Lip Grip Digital Scale
Use this to secure a fish by the lip and quickly get an accurate weight without handling th...
Tools, Nets & Measuring$84.9910 Jar Bait Folder
Use this to organize and transport jar baits, small tools, and terminal tackle to the water...
Digital Fish Scale - 50 LB
Use this digital scale to quickly weigh landed fish and save the reading in memory. It is u...
Tools, Nets & Measuring$39.99Precision Digital Scale - 35 LB
Use this digital scale to quickly weigh landed fish and manage tournament culling. The auto...
Tools, Nets & Measuring$54.99Soft Bait Binder-up to 21 bags
Use this binder to organize and transport soft plastics, scent, and small tackle items in a...
Tackle Storage$34.99Max Capacity Bait Notebook
Used to organize and store soft baits in replacement bags for easy access on the water. It...
Tackle Storage$15.9916 Jar Bait Folder
Use this as a compact storage solution for transporting jar baits, small tools, and termina...
Trilene® Big Game™ Fluorocarbon
100% fluorocarbon fishing line for general casting and leader applications where low visibi...
Line & Leaders$10.99Soft Bait Binder-up to 42 bags
Use this binder to organize and transport soft plastic baits in individual bags. It is desi...
Tackle Storage$34.99Trilene® Big Game™ Mono Leaders
Monofilament leader material for tying on as a leader between main line and lure or hook. B...
Line & Leaders$5.99-$24.99Trilene® Big Game™ Monofilament Quarter Pound Spool
General-purpose monofilament fishing line for freshwater or saltwater setups. Useful for ca...
Line & Leaders$11.99Digital Fish Scale with Tape-50
Use this scale to quickly weigh landed fish and check length with the attached tape measure...
Tools, Nets & Measuring$39.99Trilene® Big Game™ Braid
Braided fishing line for general casting and line management on baitcasting or spinning set...
Line & Leaders$19.99-$24.99FireLine® Filler Spool
Fishing line for spooling reels when you want a tough, abrasion-resistant main line with go...
Line & Leaders$24.99-$44.99FireLine® Original Filler Spool
This is fishing line for spooling reels, especially when abrasion resistance and low stretc...
Accessories$7.99-$16.99Trilene® Big Game™ Monofilament Bulk Spool
Bulk monofilament for general-purpose freshwater or saltwater fishing. Useful as main line...
Line & Leaders$44.99-$149.99FluoroShield™ Filler Spool
Use as main line when you want a balance of castability, abrasion resistance, and low visib...
Accessories$10.99-$12.99FireLine® Pony Spool
Braided/fused fishing line for casting and general line management on spinning or casting s...
Line & Leaders$9.99FluoroShield™ Bulk Spool
This is fishing line for spooling reels, especially when you want a balance of low visibili...
Accessories$59.99-$79.99FireLine® Bulk Spool
Bulk spool fishing line for filling reels and setting up multiple rods. FireLine is designe...
Line & Leaders$209.99ProSpec® Chrome Premium Saltwater Braid
Premium braided fishing line for saltwater applications where strength, low stretch, and se...
Line & Leaders$59.99-$399.99Trilene® 100% Fluorocarbon Ice™ Filler Spool
Designed as ice-fishing fluorocarbon line with a thinner diameter and extra suppleness for...
Line & Leaders$7.99ProSpec® Chrome 5x20' Metered Braid
Metered braided line for big-game saltwater applications where line depth and distance need...
Line & Leaders$79.99ProSpec® Chrome Premium Hollow Braid
Hollow braid line designed for knotless splicing, wind-on leaders, and top-shots. Best for...
Line & Leaders$109.99-$729.99Trilene® 100% Fluorocarbon Pony Spool
Fluorocarbon main line or leader material for situations where abrasion resistance, sensiti...
Line & Leaders$10.99-$13.99Trilene® 100% Fluoro Leader
Fluorocarbon leader material is used as a clear, abrasion-resistant connection between main...
Accessories$7.99Trilene® 100% Fluorocarbon Filler Spool
Use this as main line or as a fluorocarbon leader when you want low visibility and strong a...
Line & Leaders$19.99-$29.99Trilene® 100% Fluorocarbon Bulk Spool
Use as main line or leader material when you want low visibility, abrasion resistance, and...
Line & Leaders$199.99-$279.99Trilene® XL® Pony Spool
Monofilament fishing line for general casting applications. Its smooth, manageable profile...
Line & Leaders$5.99-$6.99Trilene® XL® Bulk Spool
Monofilament fishing line for general casting applications. The smoother, more manageable f...
Line & Leaders$23.99-$74.99Trilene® Micro Ice® Filler Spool
Premium monofilament designed for ice fishing and other cold-weather presentations. The low...
Ice Accessories$5.99Trilene® XL® Filler Spool
Monofilament fishing line for general casting applications. The product emphasizes smooth c...
Line & Leaders$9.99-$11.99Trilene® XT® Pony Spool
Abrasion-resistant monofilament line for general-purpose fishing, especially around rough c...
Line & Leaders$5.99Vanish® Leader Material
Use this as a fluorocarbon leader between your main line and lure or hook when you want low...
Accessories$11.99-$16.99Vanish® Pony Spool
100% fluorocarbon mainline for casting and general-purpose fishing. It is a good choice whe...
Accessories$7.99-$8.99Vanish® Bulk Spool
100% fluorocarbon mainline for casting applications where low visibility and abrasion resis...
Accessories$84.99-$209.99Vanish® Filler Spool
100% fluorocarbon mainline for casting applications. Useful when you want low visibility an...
Accessories$15.99-$34.99Vanish® Leader Material Coil
100% fluorocarbon leader material for tying on as a leader between main line and lure or ho...
Accessories$24.99-$39.99Trilene® XT® Filler Spool
Abrasion-resistant monofilament for general casting and bait fishing where extra toughness...
Line & Leaders$9.99-$11.99Trilene® XT® Bulk Spool
Bulk spool monofilament for general-purpose fishing where abrasion resistance and knot stre...
Line & Leaders$24.99-$74.99x5 Braid Filler Spool
Braided fishing line for general casting and heavy-cover applications. The description spec...
Line & Leaders$15.99-$39.99x5 Braid Bulk Spool
Braided line is best when you need maximum sensitivity, low stretch, and strong hooksets. I...
Line & Leaders$189.99-$229.99x9 Braid Filler Spool
Braided fishing line for casting setups where low stretch, high strength, and long-distance...
Line & Leaders$19.99-$44.99x9 Braid Bulk Spool
Braided fishing line for general casting applications where low stretch, high sensitivity,...
Line & Leaders$219.99-$319.99Trilene® Sensation® Filler Spool
This is a copolymer fishing line spool for spooling reels. It is suited for general casting...
Line & Leaders$6.50-$13.99Lightning Rod™ Spinning Combo
This spinning combo is for general freshwater fishing applications where a sensitive rod an...
Rods & Reels$84.99Lightning Rod™ Spinning
A spinning rod for general freshwater fishing applications where sensitivity and a lightwei...
Rods & Reels$64.99Lightning Rod™ Casting
A casting rod for bass and other freshwater applications where sensitivity and control matt...
Rods & Reels$64.99Lightning Rod™ Trolling
Designed for trolling applications, especially when fishing from rod holders and managing h...
Rods & Reels$74.99Lightning™ Ice Combo
This is an ice fishing rod-and-reel combo designed for cold-weather use. The extended reel...
Ice Rods & Reels$54.99Lightning Rod™ Trout
This is a trout rod built for casting light presentations and feeling subtle bites. The lig...
Cherrywood® HD Ice Spinning Combo
An ultralight ice fishing combo for fishing through the ice all day. The pre-spooled spinni...
Rods & Reels$31.99Magic Swimmer® Freshwater
This is a hard-bodied jointed swimbait designed to imitate a baitfish with a natural swimmi...
PowerBait® Trilobite
This is a scented Berkley PowerBait soft bait designed to be fished like a bait rather than...
Gulp! Alive!® Stonefly
Best used for trout fishing in streams, rivers, and other freshwater waters where fish are...
Nymphs$6.99Gulp! Alive!® Tadpole
Use this as a soft-plastic tadpole imitation in shallow water, especially around vegetation...
Accessories$6.99ProSpec® Chrome Braid
Use this as main line for saltwater trolling or electric reel applications where smooth cas...
Line & Leaders$379.99-$439.99Gulp!® Saltwater Dragon Tail
Use this as a scented soft bait for saltwater species when you want a natural profile with...
Inshore Soft Baits$9.99PowerBait® Unrigged CullShad
This is an unrigged soft swimbait body designed to be paired with your choice of hook or ji...
Prepared Baits & Attractants$8.99-$10.99Fusion19™ Hybrid Jighead
A versatile jighead for rigging soft plastics when you want a balanced presentation and sol...
PowerBait® Clatter Craw
This is a pre-rigged craw-style soft bait designed to be fished right out of the package. I...
PowerBait® Minnotator
This is a pre-rigged minnow-style soft bait designed for easy cast-and-retrieve fishing. It...
Prepared Baits & Attractants$6.99-$7.99Berkley® eGift Card
Digital gift card for purchasing Berkley Fishing products online. Useful when you want to l...
Gift Cards$25-$500Slobberknocker and PowerStinger Kit
This kit is built for a bladed jig presentation, making it a good choice for covering water...
PowerBait® Floating Mice Tails
This is a floating trout-style soft bait designed to be fished on light tackle for finicky...
Prepared Baits & Attractants$3.99-$5.99Trout Dough Molding Premium Kit
Use this kit to shape Berkley PowerBait Trout Dough into spoon-style profiles for casting a...
Swigs for Bigs™ Drink Set
This is a promotional drink set, not a fishing lure or tackle item. It appears to include t...
Jigs$29.99Catch and Cook Fillet Kit
This kit is for cleaning and prepping fish after the catch, not for fishing. The fillet kni...
Tools, Nets & Measuring$49.99Angler Essential Tool Kit
A general on-the-water tool kit for handling fish and basic rig maintenance. The scale is f...
Accessories$49.99Angler Essential Plier Kit
This kit is for handling fish and tackle safely at the boat, bank, or dock. Use the long pl...
Accessories$49.99PowerBait® The Champ Swimmer Kit
This kit is designed for fishing paddletails with a matching swimbait jighead. It is useful...
PowerBait® Drip Swimmer
This is a realistic soft swimbait built for finesse presentations around pressured fish. It...
PowerBait® Saltwater Pre-Rigged Cullshad
Designed for shallow-water swim-baiting in saltwater. Use it for casting and retrieving thr...
PowerBait® Saltwater PowerSwitch Shrimp
A pre-rigged saltwater shrimp imitation designed to be cast to a specific strike zone, espe...
Forward Braid Filler Spool
Purpose-built braided fishing line optimized for forward-facing sonar and finesse presentat...
Line & Leaders$29.99Forward Braid Bulk Spool
Bulk spool braided fishing line designed for forward-facing sonar and finesse presentations...
Line & Leaders$299.99Crappie Buster® Kit
This kit is meant for crappie fishing when live minnows are unavailable. The Gulp! minnows...
Surf Buster™ Kit
This kit is designed for surf, shore, and pier fishing when live bait is unavailable. The i...
Swimbait Haul of Fame™
A curated swimbait bundle for anglers looking to fish realistic baitfish-style presentation...
Swimbaits$44.99Crankbait Haul of Fame™
This is a curated crankbait box meant to cover a range of fishing seasons and situations. U...
Crankbaits$44.99Walleye Buster Kit
This kit is built for walleye anglers who want ready-to-go soft bait options in common minn...
Topwater Haul of Fame™
This is a tackle storage bundle containing a Plano Open-Compartment Stowaway and a selectio...
Topwater Baits$44.99Powerbait® MaxScent Stank-Bug
This is a scented soft-plastic craw-style bait for bass. It works well pitched, flipped, or...
Powerbait® MaxScent Crud Craw
Use around crawfish-feeding bass when fish are keyed on bottom forage. The high-action claw...
Froggin' Haul of Fame™
This is a frog assortment for fishing over matted vegetation, lily pads, and other shallow...
Frogs$44.99ProSpec® Chrome
High-tensile co-polymer monofilament designed for abrasion resistance and strong knot perfo...
Accessories$54.99-$359.99Gulp!® Saltwater Nemesis Prawn Curl Tail
Use this soft prawn imitation when fish are feeding on shrimp or other crustaceans in saltw...
Inshore Soft Baits$8.99Gulp!® Saltwater Turbo Shrimp
This is a scented saltwater soft bait shrimp imitation designed to be fished where inshore...
Inshore Soft Baits$8.99Big Game™ Spinning Rod
This is a spinning rod for general fishing use, especially when you need a sturdy, affordab...
Rods & Reels$34.99Fusion19™ Light Wire Octopus Hooks
Light wire octopus hooks are used as a terminal component for bait fishing, especially with...
Terminal Tackle$5.99Cherrywood® HD Casting Rod
This is a casting rod for general freshwater fishing applications. Use it for casting lures...
Rods & Reels$31.99Fusion19™ Wide Gap Live Bait Hooks
Use these hooks when rigging live bait such as minnows, shiners, or other natural baits. Th...
Terminal Tackle$5.99Cherrywood® HD Spinning Combo
This combo is meant for general spinning applications with a lightweight, sensitive rod and...
Rods & Reels$49.99Big Game™ Spinning Combo
This is a pre-spooled rod-and-reel combo intended for general-purpose fishing across freshw...
Cherrywood® HD Spinning Rod
A general-purpose spinning rod for freshwater fishing. Use it for casting a variety of lure...
Rods & Reels$31.99Fusion Spinning Combo
Ready-to-fish spinning combo for general freshwater and light saltwater use. The pre-spoole...
Fusion Spincast Combo
This is a ready-to-fish rod and spincast reel combo for general freshwater and light saltwa...
Big Game™ Casting Rod
This casting rod is meant for general-purpose fishing when you need extra strength and dura...
ProSpec® Chrome 4 x 100' Metered Braid
Use this metered braid for saltwater trolling and electric reel applications where line cou...
Line & Leaders$379.99-$439.99Hit Stick
A versatile hard bait for casting or trolling, especially when baitfish are small and fish...
Money Badger
Use around structure when fish are keyed on baitfish or crayfish. It can be cast with high-...
Crankbaits$6.99-$10.99
Finisher
This is a forward-facing sonar glide bait designed for precise, reactive presentations. Use...
Rawler Jig
Designed to present live or Gulp! crawlers with a slow-turning action and precise cast cont...
Bladed Rawler Jig
This is a pre-rigged crawler harness style presentation built for slow-turning live or Gulp...
Shallow Money Badger
A shallow-diving crankbait built for casting or trolling over shallow structure, rocky cove...
Ripfish
Use this when you want a hard bait that can be worked with both glide-style sweeps and fast...
PowerBait® Saltwater Paddlin' PowerStinger
This is a saltwater soft swimbait designed to be threaded onto a jig head or used as a jig...
Gulp!® Saltwater Ripple Mullet
This soft bait is designed for saltwater jigging and works best when lifted or ripped off t...
Swimbaits$8.99PowerBait® Saltwater PowerStinger
This is a saltwater soft bait designed as a trailer for bucktail or vibrating jigs. Use it...
Saltwater SlobberKnocker
This is a saltwater bladed jig, best worked with a steady retrieve so the blade thumps and...
Flicker Shad®
A trolling crankbait built to imitate a shad forage profile. Best used on steady retrieves...
Crankbaits$4.99-$8.99Flicker Shad® Jointed
This is a jointed trolling crankbait designed to create an exaggerated wobble, side flash,...
PowerBait® Power® Vibe
This is best fished near the bottom, around weed edges, or vertically over structure when y...
Prepared Baits & Attractants$8.99-$10.99Trout Dough Molding Starter Kit
Use this kit with Berkley PowerBait Trout Dough when you want to mold bait into different s...
PowerBait® MaxScent Flux-Gill
This is a scented soft-plastic bait designed for bass fishing around pressured waters. The...
Toad Riveter
This is a bass buzzbait designed to be retrieved on the surface, especially when you want l...
PowerBait® Chop Block
This is a bass glide bait designed for a slow, wide S-curve or a faster, tighter chopping r...
Fusion 19™ Chop Block Harness
Replacement harness for the Berkley PowerBait Chop Block. Use it to refresh worn terminal c...
Screamin' Choppo
Use this as a surface commotion bait when fish are feeding near the top, especially around...
Skirted Riveter
This is a noisy surface buzzbait designed to call bass up with a loud squeak and blade comm...
Triple Minnow Rig Kit
This is a rigging accessory designed to present multiple minnows around a jighead/minnow se...
Jigs$19.99Triple Minnow Rig
This is a finesse rig for presenting multiple minnows in a subtle bait-ball profile, especi...
Jigs$9.99Swigs for Bigs™ Flicker Shad® Drink Set
This is a novelty drink set rather than fishing tackle. It appears to include two branded g...
Crankbaits$29.99Bass Bait Haul of Fame™
This is a bass tackle kit with a mix of lures and terminal components for common bass prese...
Jigs$44.99Trout Dough Molding Multipack
Use this with trout dough bait to mold it into different shapes for trout fishing. It can b...
Forward Facing Sonar Haul of Fame™
This is a bundled tackle kit packaged in a Plano StowAway utility box, meant for organizing...
Accessories$44.99Walleye Bait Haul of Fame™
This is a walleye starter assortment built around multiple techniques, including casting, t...
Walleye Accessories$44.99Saltwater Bait Haul of Fame™
This is a saltwater bait assortment box with a mix of hard baits, jigs, and Gulp soft baits...
Trolling Haul of Fame™
This is a Plano StowAway tackle box kit bundled with a selection of Berkley trolling hard b...
Crankbaits$44.99Vintage Power Bait Snap Back
A casual fishing-themed snapback hat for everyday wear, sun protection, and showing off Ber...
Terminal Tackle$29.99Vintage Trilene® XT® Foam Trucker
A vintage-style trucker hat for casual wear and sun protection. Best used as everyday headw...
Apparel & Gear$29.99Vintage Trilene® XL® Foam Trucker
A branded trucker hat for casual wear and sun protection while fishing or outdoors. It is p...
Apparel & Gear$29.99PowerBait® Chop Block - Exclusive
This is a soft glide bait designed for bass fishing, especially when fish are keyed on larg...
ProSpec® Chrome 100% Fluoro Leader
Fluorocarbon leader material is used as a nearly invisible connection between main line and...
Accessories$10.99-$84.99PowerBait® Drip Minnow
A finesse soft bait for subtle presentations when fish are pressured or keyed on small bait...
Dough Rider
This is an inline spinner designed to add flash and vibration while carrying Berkley PowerB...
Dough Rider Minnow
This is an inline spinner designed to combine flash, vibration, and scent, making it useful...
GINCLEAR™ Filler Spool
This is fluorocarbon fishing line for use as a mainline or as a leader with braid. It is de...
Accessories$19.99-$27.99GINCLEAR™ Bulk Spool
Fluorocarbon bulk spool for mainline or as a leader with braid. Its low memory and smooth,...
Accessories$199.99-$279.99PowerBait® MaxScent Power® Wag
A finesse soft plastic worm designed for Neko rigging and other subtle bass presentations....
Fusion 19™ Nessie Harness
Replacement harness for the Berkley PowerBait Nessie. Use it when the original hook/harness...
Berkley Powerbait Nessie Soft Glide Bait
This soft glide bait is designed for casting around docks, overhanging cover, and other tig...
Berkley Magic Swimmer Freshwater Swimbait
Use this swimbait when fish are keying on baitfish like shad or herring, especially around...
Swimbaits$10-$16.99Berkley Magic Swimmer Saltwater Swimbait
This jointed swimbait is built for a smooth, natural swimming action at a wide range of ret...
Berkley Choppo Topwater
Use this as a chuck-and-wind topwater bait over open water, shallow cover, or around boat d...
Berkley Choppo 90 Pro Pack Assorted Kit 3pk
Use this on calm to lightly rippled water when fish are feeding near the surface. A steady...
Berkley Screamin' Choppo Topwater
Use this bait on the surface when bass are active and willing to chase, especially in rough...
Berkley Topwater Haul of Fame
A surface-oriented hard bait assortment for fishing ponds, rivers, or lakes when fish are f...
Topwater Baits$44.99Berkley J Walker
A walk-the-dog topwater bait for calm to lightly rippled water, especially over shallow cov...
Berkley Drift Walker
Best on calm, slick days when bass are pressured and want a finesse presentation. Work it w...
Berkley Cane Walker
Use it on the surface when fish are feeding up and willing to chase. The walking action, cu...
Berkley Spin Rocket Propbait
Best used on calm, shallow water where bass are feeding near the surface. Work it with twit...
Berkley Spin Bomb Propbait
Use this as a surface bait when bass are feeding shallow on baitfish or bluegill. It works...
Berkley Bullet Pop Popper
Use this popper on the surface to create spits, pops, and a walking presentation with minim...
Berkley Gulp Freshwater Leech 3"
This soft bait is designed to imitate a live leech with a natural look, scent, and taste. I...
Berkley Gulp Alive Leech
Use this as a scented live-bait alternative when fish are keyed on leeches or small natural...
Berkley Gulp 5" Jumbo Leech 8pk
Use this as a scented soft bait when fish are feeding on leeches or other natural forage. I...
Berkley Gulp Alive Tadpole 1.25"
Use this as a live-bait alternative when bass or panfish are keyed in on small tadpoles, es...
Berkley Powerbait The Champ Jerk Minnow 10pk
Use this when fish want a subtle, realistic minnow profile on a finesse presentation. It is...
Berkley Powerbait Pro Twitchtail Minnow
This is a finesse soft-plastic minnow for dropshotting and other subtle presentations. It w...
Rods & Reels$5-$6.99Berkley Powerbait Power Switch
Designed for forward-facing sonar presentations when you locate fish and need to get a bait...
Rods & Reels$3-$10.99Berkley Powerbait Minnow
This is a scented soft-plastic minnow-style bait with a split-tail profile for a subtle, fi...
Berkley Powerbait Maxscent Flatnose Minnow
This is a finesse soft plastic minnow bait designed for drop shot and other subtle presenta...
Berkley PowerBait Drip Swimmer
This is a finesse soft swimbait meant to imitate small baitfish and shiners. It works well...
Berkley PowerBait Drip Minnow
This is a finesse soft-plastic minnow designed for drop shotting, strolling, or rigging on...
Berkley Gulp Minnow
A versatile soft bait for drop shotting and other finesse presentations when bass are keyed...
Berkley Gulp Alive Minnow
Use as a scented soft bait for trout when fish are keyed on small minnows or need extra att...
Berkley PowerBait Power Vibe
This is a compact vibrating bait designed to be fished near the bottom or through the water...
Prepared Baits & Attractants$8.99-$10.99Berkley Powerbait Maxscent Flatnose Jerk Shad 10pk
This is a soft jerk shad designed to be twitched and paused so it darts side-to-side like a...
Berkley Powerbait Jerk Shad 10pk
This is a soft-plastic jerk shad meant to imitate an escaping baitfish. It works well with...
Berkley Gulp Alive Jerk Shad Pint
Use this scented soft-plastic jerk shad when fish are keyed on small baitfish and you want...
Berkley PowerBait Maxscent Flux Gill Creature Bait
This is a soft-plastic creature bait designed to imitate bluegill, sunfish, and other large...
Berkley PowerBait Power Switch Shrimp
Use around flats, grass edges, docks, and other inshore cover when fish are keyed on shrimp...
Berkley PowerBait Trilobite Creature Bait
This is a soft plastic creature bait for bass fishing, especially when rigged on an offset...
Berkley Gulp Alive Stonefly 1.25"
Use this on a small jig head or under a float when fish are keyed on insects and tiny forag...
Berkley Powerbait Power Hawg
This is a versatile creature bait for bass fishing, especially when flipping cover or makin...
Berkley Powerbait Pit Boss
This is a bass flipping and pitching bait designed for heavy cover. The saber tail gives it...
Berkley Powerbait Maxscent Creature Hawg
Use this creature bait around heavy cover when bass are holding tight to vegetation, wood,...
Berkley Powerbait Speed Boss Worm
This is a bass soft plastic worm built for fishing heavy grass and submerged vegetation. It...
Berkley Powerbait Power Nightcrawler 13pk
This is a scented prepared bait designed to mimic a live nightcrawler, making it useful whe...
Accessories$6.99Berkley Powerbait Maxscent Lil' General Worm
Use this as a finesse Ned rig worm on a light jig head or Half Head when bass are pressured...
Berkley Powerbait Maxscent Hit Worm Magnum 10pk
This is a soft plastic worm designed for bass fishing on finesse and Texas-rig style presen...
Berkley Powerbait Maxscent Hit Worm
This is a finesse worm for bass fishing, especially when fish are pressured or feeding ligh...
Berkley Powerbait Maxscent D-Worm
A finesse worm for pressured bass, especially when fish want a subtle, natural presentation...
Berkley Powerbait Bottom Hopper Worm
This is a soft plastic worm designed for finesse and bottom-contact presentations. It works...
Berkley Gulp Extruded Nightcrawler 6" 12pk
Use this as a scent-soaked bait for wacky-style presentations or on a small jighead. It is...
Berkley Gulp Dragon Tail Worm 3.7" 8pk
Rig it on a small jig head and work it with twitches around structure or along the bottom....
Berkley Gulp Crawler Worm 4" 12pk
This is a scented soft plastic crawler meant to imitate a live nightcrawler. It works well...
Berkley Gulp 2" Sandworm
A small scented sandworm profile for finesse presentations in both fresh and saltwater. It...
Berkley Gulp 6" Sandworm
This is a scented soft-plastic worm for finesse presentations, especially on a drop shot or...
Berkley Powerbait Maxscent Flat Worm
This is a finesse soft plastic worm designed for drop shotting and other subtle presentatio...
Berkley Powerbait Rib Worm
A finesse soft plastic worm built for walleye, especially on a jig or shaky head. It also w...
Berkley Powerbait Maxscent Lunch Worm
This is a bass worm for presenting on bottom-oriented rigs and finesse presentations. The r...
Berkley Powerbait 7" Power Worms
This is a soft plastic worm for bass fishing, especially when fish want a larger profile. I...
Berkley Powerbait Maxscent Kingtail Worm
This is a large soft plastic worm built for big bass, especially when fish are holding deep...
Berkley Powerbait 4" Power Worms 15pk
These 4" scented worms are built for finesse presentations when bass are pressured or the b...
Berkley Powerbait 12" Power Worms 5pk
Use this when bass are keying on soft plastics and you want a larger profile to target bigg...
Berkley Powerbait 10" Power Worms 8pk
This is a large ribbon-tail soft plastic worm for bass fishing, especially when fish are ke...
Berkley Swigs For Bigs Kit Gift Pack
This is a gift pack centered on a 1/2 oz Berkley Slobberknocker bladed jig plus PowerStinge...
Berkley PowerBait Scent Attractant 8oz Bass
Apply to soft plastics, hard baits, or other lures to add scent and flavor before casting....
Berkley Gulp Scent Attractant Spray 8oz.
Use this spray to add scent and attractant to soft baits, hard baits, or live bait before c...
Berkley PowerBait Original Crappie Nibbles
Use these as a scent-and-attractant bait on a plain hook or to dress up a crappie jig. They...
Berkley PowerBait Trout Dough
Mold the dough onto a trout hook or bait rig when fishing stocked or pressured trout. It is...
Berkley Tournament Culling Kit
Use this kit during tournament or multi-fish outings to mark and track fish by weight in th...
Accessories$34.99Berkley Big Game Lip Grip with Digital Scale 30lb
Use this lip grip to safely control fish at boatside or on the bank before unhooking and we...
Tools, Nets & Measuring$84.99Berkley Hot Line Cutter
Use this tool to cut braided line cleanly and seal the tag end so it won’t fray. It’s espec...
Tools, Nets & Measuring$19.99Berkley Angler Essentials Tool Kit
Use this kit on the water for basic fish handling and tackle prep. The scale helps weigh ca...
Accessories$49.99Berkley 4.5" Superline Cutters
Use these cutters for cleanly snipping braid, monofilament, and fluorocarbon when tying kno...
Accessories$17.99Berkley 4.5" Split Ring Pliers
Use these pliers for opening split rings and swapping hooks on hard baits. The spring-assis...
Tools, Nets & Measuring$15.99Berkley Chrome Split Ring Pliers 6"
Use these pliers for opening and changing split rings on hard baits and other lures. The si...
Tools, Nets & Measuring$10.99Berkley Hemostat Pliers 6"
Useful for safely removing hooks from deep in a fish’s mouth and for general on-water hook...
Tools, Nets & Measuring$10.99Berkley 6" Straight Nose Pliers
Useful for general on-the-water tasks like removing hooks, pinching barbs, and handling sma...
Tools, Nets & Measuring$19.99
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