Delivering a lifelike profile and action, the Berkley Powerbait Champ Jerk Minnow is designed by two-time Bassmaster Classic Champion and one of the most dominant anglers of the decade Jordan Lee. Molded with an anatomically correct profile, the Berkley Powerbait Champ Jerk Minnow accurately mimics a real live baitfish and features a forked tail, which produces a very subtle quivering action that fish can’t resist. Perfect for finesse applications, Jordan optimized the shape of the Berkley Powerbait Champ Jerk Minnow for drop shot fishing and small jigheads for when the conditions are tough and you need a subtle presentation to trigger a bite. Fortified with Powerbait scent and flavor that makes fish hold on up to 18x longer than normal soft plastics, the Berkley Powerbait Champ Jerk Minnow is offered in a wide selection of highly realistic colors that will match the forage species on any body of water.