Building across the fishing tackle industry.

Tackle.net is involved in the tackle industry across a spectrum of fishing-related projects, from the world's largest independent lure database to AI fishing tools, custom lure engineering, bait makers, and swimbait-making materials.

Browse makers Explore the lure library

Our story

Built by anglers who couldn’t find the good stuff.

The best fishing lures rarely sit on tackle-shop pegs. They’re poured, carved, and painted by one- and two-person shops, dropped in tiny batches, and sold out before most anglers ever hear the maker’s name.

Tackle.net started as a simple attempt to fix that — one catalog, one place, every maker we could find. It has grown into a broader set of fishing-related projects: a lure library you can actually browse, AI fishing products, custom lure design work, and advisory work with builders and bait-making suppliers.

We’re a small, independent team.

Fishing projects

A spectrum of tackle-industry projects.

From lure discovery and AI fishing assistance to custom bait engineering and swimbait-making materials, the work spans owned projects and advisory roles.

Advisor for

What we do

A platform for the people making tackle worth fishing.

A home for makers
Independent bait builders get a dedicated profile, a catalog for their lures, and a way to be found by anglers who actually care about handmade tackle.
The lure library
A browseable, comparable catalog of custom and small-batch baits — organized by maker, category, and availability so you can stop hunting through Instagram grids.
Signal over noise
Fresh drops, restocks, and what’s actually catching fish. We track the scene so you see what matters without the algorithm churn.
Built with anglers
Every feature ships from real feedback — what a guide needs, what a collector wants, what a builder can live with. We iterate in public.