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Use this as a big baitfish imitator for trophy bass when you want to trigger reaction strik...
Use this on a slow, medium, or fast retrieve while twitching and jerking over weeds, weed e...
Use this large soft swimbait around weed edges, over submerged structure, and anywhere big...
This is a sinking soft-plastic baitfish-style lure designed for finicky bass around cover,...
Cast it over deep schools of bass and let it flutter-fall to the bottom, then work it with...
This hand-poured soft swimbait is meant to imitate injured baitfish and draw strikes from b...
Use on drop shots, sight fishing, and other finesse presentations when bass are keyed on sm...
This soft bait is built for lifelike movement and can be rigged on a jig head, weighted hoo...
This soft bait is designed for lifelike movement and can be rigged on a jig head, weighted...
This soft squid bait is best when fish are feeding on baitfish or soft-bodied prey and you...
Use this soft squid-style bait when fish are keyed on baitfish or soft-bodied prey and you...
Use this soft squid-style bait when fish are keyed on soft-bodied prey and you want a subtl...
Use this bait weightless or on a wacky/Texas rig when bass are pressured, finicky, or holdi...
This is a soft-plastic swimbait-style bait designed for swimming presentations and rigging...
This is a bass fishing magazine, not a lure or terminal tackle item. It’s meant for reading...
Replacement tails for SuperD swimbait bodies, used to refresh or customize the lure’s actio...
Use this replacement tail with the MAG SuperD swimbait for musky and pike presentations aro...
This is a Texas-rigged soft plastic designed to be fished on its flat side for a gliding, b...
A weighted EWG hook is used as terminal tackle for rigging soft plastics, swimbaits, and to...
Use the light 1/32 oz version for pitching into shallow stakebeds, treetops, and brush wher...