Nichols Lures

Best used as a surface bait over shallow cover, grass, and open pockets when bass are feedi...

Replacement stinger hook sets designed to be attached to compatible Nichols spoons. Use the...

This is a double-willow spinnerbait built to cover water and trigger reaction strikes. It w...

This is a traditional double-willow spinnerbait built to cover water and trigger reaction s...

Best used for spooning around bait schools, ledges, and deeper structure where a fluttering...

Use when fish are feeding on small baitfish and you want a compact spoon profile with extra...

Wear this cap for everyday fishing, tournament days, and general sun protection on the wate...

Casual fishing-themed T-shirt for everyday wear. The description notes an athletic fit, so...

Replacement skirt material for jigs and other skirted lures. Use it to refresh worn-out bai...

Replacement skirt material for jigs and other skirted baits. Use it to refresh worn-out jig...

This spinnerbait is built for muddy or stained water and is designed to be retrieved with a...

This spinnerbait is built for casting and slow- to medium-speed retrieves around cover, esp...

A classic spinnerbait for covering water and triggering reaction strikes. The double willow...

This spinnerbait is built for muddy water and rainy conditions where extra flash and vibrat...

This is a hard-thumping spinnerbait built around Colorado blades, so it excels when you wan...

Vinyl banner for display in a man cave, shop, garage, or tackle room. This is decorative br...

A spinnerbait is a versatile moving bait for covering water and triggering reaction strikes...

This spinnerbait is built to throw flash, vibration, and sound, making it a strong choice f...

A spinnerbait is a versatile search bait for covering water and triggering reaction strikes...

A tandem spinnerbait is a versatile search bait for covering water and triggering reaction...

This spinnerbait is built for casting and slow- to medium-speed retrieves around cover. The...

This is a double-Colorado spinnerbait built to throw a lot of vibration and flash. It is es...

This spinnerbait is built for muddy water and rain, where the Colorado/Indiana blade combo...

This is a traditional spinnerbait with tandem Colorado/Willow blades, so it’s built to be c...

This is a double willow spinnerbait, best used for covering water and triggering reaction s...

A classic spinnerbait for covering water and triggering reaction strikes. The tandem Colora...

Use this spoon when you want a flashy, long-casting lure that can be worked with steady ret...

A large casting spoon for covering water and triggering reaction strikes. Fish it with stea...

Heavy-duty striper spoon built to be fished right out of the package. Use it when you want...

Replacement treble hooks for spoons and similar lures when the original hooks are dull, ben...

A jigging spoon is best worked vertically or with short lifts and drops, especially around...

This is a bundled assortment of bass lures centered on spinnerbaits, spoons, and a buzzbait...

This is a mixed bass tackle gift bundle centered on jigs, spinnerbaits, buzzbaits, and flut...

Use this as a surface reaction bait over shallow cover, especially when bass are active and...

Use this on the surface when bass are active and willing to react to commotion. The sputter...