The culmination of several months of research and development, the Nichols Reflex Buzzbait delivers a sputtering surface disruption that forces bass to strike one sheer “reflex.” Designed with an elongated head shape and precisely placed buzz blade, the Nichols Reflex Buzzbait produces a tantalizing succession of slaps as the blade makes contact with the head.Taking quality and attraction to the next level, the Nichols Reflex Buzzbait is covered with a unique metal flake finish and fitted with premium blades that come in either 24K gold, nickel, or black. For those who prefer a trailer, the Nichols Reflex Buzzbait features an integrated toothpick baitkeeper system that locks soft plastics firmly in-place. Backed by a super-sharp hook, the Nichols Reflex Buzzbait tempts bass with a look, sound, and disruption that is in a league-of-its-own.