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Use this as a search bait when covering water and locating active fish. It excels on long c...
This lipless crankbait is built as a search lure for covering water and making long casts....
This is a portable boat rod-holder accessory used to secure rods while trolling or waiting...
Use this as a compact jig head for finesse presentations, especially when you need a fast f...
This tail spinner is built for long casts, searching water, and getting down quickly to fis...
A mixed crappie soft-bait kit for covering a range of panfish situations. Use the minnow- a...
A realistic soft shad profile designed to be rigged on a jighead and worked with twitches,...
A small paddletail soft plastic built to imitate tiny baitfish. Rig it on a jighead and wor...
Use this small paddletail when fish are keyed on tiny baitfish and want a subtle profile. I...
A realistic shad-profile soft bait designed to be rigged on a jighead and worked with twitc...
Use this as a versatile blade-style lure for casting, jigging, or trolling. It can be hoppe...
Use this blade-style lure when you want a versatile presentation that can be cast, jigged,...
This is a rattle-style lipless bait meant for yo-yo retrieves and vertical presentations. I...
A versatile inshore soft bait for twitching, hopping, or dead-sticking around grass, shallo...
This is a hybrid squid/jerk-shad soft bait for inshore species. Work it with sharp twitches...
Use these round ball head jigs with soft plastics when you want a simple, versatile present...
Use this jerkshad on a jighead for open-water casting and gliding retrieves, or rig it weed...
This soft jerkshad is built for reaction bites with a twitch-pause retrieve, slow roll, or...
A 4" soft bait built for a full-body roll and heavy thump, especially when fish are pressur...
This finesse paddle-tail swimbait is designed for pressured fish and slow presentations. It...
This soft swimbait is designed for ultra-slow retrieves when fish want a big profile and st...
A compact soft-plastic swimbait designed for slow to medium retrieves with a strong body ro...
This is a finesse paddle-tail swimbait for slow rolling, twitching, or glide-pausing when f...
A finesse paddle-tail swimbait for pressured fish in clear water and calm conditions. It wo...
Use this jighead with soft plastics when you want a natural presentation and controlled sin...
This is a jig head designed to pair with Lunker City Fin-S Fish soft baits. It can be cast...
Best in clear to lightly stained water around spawning coves, rocky banks, and brush piles....