LIVETARGET Lures

Use around blueback herring lakes when bass or stripers are keyed on baitfish. The medium-s...

Best when bass are keyed in on a shad forage pattern. The wide, deep body and moderate wobb...

Designed for shallow-water bass fisheries around pencil reeds, eelgrass, and hydrilla lines...

Designed to imitate threadfin shad forage for freshwater game fish. Fish it around the shad...

Use this swimbait when trout are feeding on small baitfish or when you want a realistic juv...

This soft-plastic mullet is built for inshore saltwater fishing around skinny water, grass,...

Fish it around pilings, rocks, mangroves, docks, and grass flats where predators ambush bai...

Use when whitebait are present on inshore spawning grounds and fish are feeding on small ba...

Use this frog over grass, lily pads, thick bush, and other heavy cover where a weedless top...

This weedless surface lure is designed to be worked across the tops of pads, grass mats, an...

This is a weedless hollow-body surface bait designed to imitate a sunfish and draw strikes...

This is a surface lure designed to create commotion and draw reaction strikes. It works wel...

This is a surface walking frog-style bait designed to be worked with a walk-the-dog retriev...

This is a rattle-style lipless bait meant for yo-yo retrieves and vertical presentations. I...

This jointed bait is built for trolling and works especially well behind downriggers, side...

This flat-side crankbait is built for cold-water situations when fish want a tighter, more...

Use this jerkbait around shallow cover and active fish when you want an erratic darting pre...

Use this crankbait for casting or trolling when you want a versatile search bait that cover...

Use for casting or trolling when you want a versatile crankbait that can cover water and tr...

Use this around saltwater flats, marshes, and other inshore areas where shrimp are a key fo...

A suspending twitchbait for cruising saltwater predators feeding on baitfish. Work it with...

Designed for cold-water situations where trout are present and predators are feeding on you...

Best fished over weed tops and around structure where bass and walleye ambush prey. Drift,...

Use this soft plastic goby imitation when fish are feeding on gobies in the Great Lakes or...

Fish it where bluegills and pumpkinseed are present, especially around docks, grass, weeds,...

Use this swimbait for a wide range of freshwater predators when you want a shiner profile t...

Designed to match menhaden/pogy/bunker forage for inshore saltwater species. Use it when fi...

This is a saltwater surface lure designed to imitate a mullet and can be worked with a walk...

Use this on the surface around heavy cover when fish are looking up. The cupped face adds a...

A squarebill crankbait designed to imitate a fleeing sunfish/bluegill profile. Best for cas...

Designed for shallow cranking around cover where bass are feeding on bluegill or sunfish. U...

Best for casting around shallow to moderate cover when bass are feeding on bluegill or othe...

This is a crankbait-style rattlebait designed to imitate a fleeing sunfish/bluegill profile...

This is a wakebait designed to be cranked just under the surface so it leaves a visible wak...

This is a multi-arm spinner rig designed to imitate a small baitball and can be fished thro...

This is a shallow-diving hard bait built for casting long distances from shore and for trol...

This is a deep-diving hard bait with a long bill and weight-transfer system, so it’s built...

Replacement body pack for the LIVETARGET BaitBall Spinner Rig. Use it to refresh worn bodie...

This jointed bait is built for trolling and steady retrieves when you want a pronounced rol...

This jointed deep-diving bait is built for trolling and steady retrieves when you want a ro...

Best for casting or trolling around northern reservoirs and Great Lakes forage situations w...

Use this jerkbait around northern reservoirs and Great Lakes forage situations where rainbo...

Best for imitating a larger trout profile in freshwater when bass are feeding on bigger for...

This is a bottom-oriented craw imitation designed to be fished like a football jig or cover...

This unrigged soft plastic minnow is designed to imitate injured baitfish like minnows, shi...

This is a life-like soft plastic bait designed for skipping under docks and overhang cover....

This is a surface bait designed to create splash, noise, and a bubble trail, making it a go...

This is a weedless topwater bait designed to be worked on the surface around cover, docks,...

This is a life-like swimbait designed to imitate a juvenile pike and draw strikes from larg...

Cast and retrieve it in open water, or pitch it under docks and mangroves when fish are hol...

Designed for saltwater casting or trolling, especially in Northeast coastal waters where At...

This shrimp imitation is built for inshore saltwater predators and works best around flats,...

This is a noisy search bait designed to be worked with a yo-yo or vertical lift-and-drop re...

Designed for nearshore saltwater predators when casting from boat or shore, or when trollin...

Digital gift card for purchasing tackle and gear at livetargetlures.com. Delivered by email...

This is a realistic finesse minnow bait designed for dropshotting and other subtle presenta...

Use this paddletail swimbait when you want a realistic shiner profile with a subtle rolling...

Use on a lift-and-drop retrieve to imitate a shad fluttering down in distress. It also work...

Use when fish are keying on baitfish and you want a flashy, erratic presentation. It is des...

This is a soft hollow-body style frog designed to be worked on the surface around cover. Th...

Use on a lift-and-drop retrieve to make the lure flutter on the fall, or snap the rod tip f...

Use this paddletail swimbait in skinny water, over grass, and across shallow flats where a...

Use this as a finesse jerkbait when fish are keyed on small baitfish and you want an errati...

Use this as a surface popper around open water, light vegetation, docks, and laydowns. The...

This is a finesse minnow-style soft bait designed to imitate a small baitfish with a very n...

This is a realistic soft-plastic minnow designed to imitate injured baitfish with an errati...

Use around grass, docks, mangroves, and other shallow cover where shrimp are a natural fora...

Best for sight-fishing or feeding fish around flats, potholes, docks, and other shallow sal...

A lifelike shrimp imitation for inshore saltwater fishing, especially when fish are feeding...

This straight-tail worm is built for finesse presentations when bass are pressured or keyed...

This finesse worm is designed for tough-bite bass fishing on Texas rigs, Carolina rigs, wac...