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Use this light jig when fish are finicky and keyed in on small baitfish. The blade-driven f...
This is a soft paddle-tail swimbait designed to imitate baitfish with a rolling body and ki...
This is a realistic soft finesse swimbait built for a steady retrieve and subtle baitfish i...
This is a soft paddletail swimbait body designed to be rigged on a jighead. It excels when...
Use this as a surface bait with an erratic retrieve to trigger reaction strikes from bass....
This soft swimbait/shad-style lure is designed to roll and kick on both the fall and retrie...
This is a lipless bait that works well on a straight retrieve, a slow spybait-like retrieve...
This is a highly realistic pike and musky swimbait-style soft bait designed to imitate burb...
This is a soft-plastic lizard designed for bass fishing, especially on Carolina rigs and wh...
Use these gliders when muskies are feeding on larger prey and you want a bait that hangs an...
This is a realistic pike soft swimbait designed to be fished on the fall or worked through...
This 4" twin-tail grub is best fished as a trailer on jigs or shaky heads, where the twin t...
This 4" twin-tail grub works as a versatile trailer or standalone soft bait. Fish it on lig...
This is a surface lure designed to be worked on top with a loud plopping, wake-making actio...
This 4" twin-tail grub can be fished on light weights for a slow fall and lots of action, o...
This is a soft swimbait designed for forward-facing sonar presentations and slow, precise r...
Use this on the surface around small waters, shallow cover, or when bass are shy and pressu...
This soft-plastic lizard is built for bass fishing, especially on Carolina rigs and when fl...
This soft-plastic lizard is built for bass fishing around cover and bottom structure. It’s...
This low-float swimbait is designed to run just under the surface or slightly subsurface, w...
A beaver-style soft plastic for flipping and pitching into heavy cover, especially grass ma...
This is a 4-inch soft-plastic grub-style bait that can be fished weightless, with light wei...
This 4" twin-tail grub is versatile for bass fishing and can be fished on its own with ligh...
This is a beaver-style soft plastic bait designed for flipping into heavy cover, especially...
Use this square-billed crankbait around shallow cover where a weedless profile helps it def...
This is a realistic soft swimbait built to imitate perch, a key forage for big pike. It can...