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Use this lure when you want a realistic baitfish profile with strong vibration to draw reac...
This is a soft paddle-tail swimbait built for a realistic swimming action. Fish it on a str...
Use around rocky points, dropoffs, open water, and baitfish clusters when bass are feeding...
Use when you want a highly visible swimbait for large pike. It can be cast or trolled, espe...

This is a jointed swimbait designed to swim naturally on a steady retrieve, and it can also...
Use this weedless swimbait around heavy cover where a snag-resistant presentation matters....
Use this weedless swimbait around heavy cover, especially vegetation and rocky areas where...
Use this fluke-style soft swimbait when bass are pressured and responding to a subtle, natu...
This is a soft swimbait-style lure with a single upright hook, designed to be fished shallo...
This is a crappie swimbait-style soft plastic with a paddle tail, designed to pair with jig...
Designed for slow trolling or casting when fish are feeding on small baitfish and forage. T...
Use this soft swimbait for crappie when you want a consistent paddle-tail action on a jig h...
This is a soft swimbait-style body with an integrated hook, built for casting, swimming, an...