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Use this deep-diving crankbait when you need to reach offshore structure, ledges, or deep b...
Use this in moving water when fish are keyed on an easy meal drifting naturally with the cu...
Use this wakebait on the surface or just under it with a steady retrieve. It is designed to...
This is a small topwater walking bait/popper-style lure designed to be worked on the surfac...
Use this popper when bass or stripers are feeding near the surface, especially around dawn,...
Use this when bass are feeding on the surface or holding near current seams and cover. Drif...
This slow-sinking, jointed swimbait is built to swim with a very lifelike, fluid action at...
Use this as a stealthy walk-the-dog topwater when bass are pressured or feeding near the su...
Use this as a surface bug imitation when bass are feeding on insects or small prey near the...
Best used on the surface with a walk-the-dog retrieve, especially when bass are feeding sha...
Use this popper on the surface when bass are feeding near the top, especially around calm w...
Use this compact jerkbait when bass are keyed on small forage and want a subtler profile. I...
Use this when bass are keyed on baitfish and you want a lure that responds well to twitch-p...
A shallow-to-mid diving crankbait for covering water and triggering reaction strikes. It fi...
A shallow to mid-depth crankbait for covering water and targeting active fish around baitfi...
Best for casting around shallow to moderate cover or open-water baitfish situations where a...
This is a surface walking bait designed to be worked with a steady walk-the-dog retrieve. I...
Use a steady retrieve to imitate a baitfish with a strong vibration, similar to a silent li...
This hybrid shad-style bait is built for a steady retrieve and can be fished through all pa...
This is a finesse soft-plastic worm designed for versatile bass presentations. It works wel...
This soft bait is designed to imitate a small baitfish and can be rigged in two orientation...
This is a weighted soft-plastic craw designed for backsliding into tight cover. It works be...
This is a finesse soft jerkbait for bass, especially around cover and structure. Fish it on...
This is a finesse soft bait designed for mid-strolling, drop shotting, and other light-line...