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This is a wakebait designed to be cranked just under the surface so it leaves a visible wak...
This jointed bait is built for trolling and works especially well behind downriggers, side...
This is a life-like swimbait designed to imitate a juvenile pike and draw strikes from larg...
This jointed bait is built for trolling and steady retrieves when you want a pronounced rol...
This is a shallow-diving hard bait built for casting long distances from shore and for trol...
This is a surface lure designed to create commotion and draw reaction strikes. It works wel...
This flat-side crankbait is built for cold-water situations when fish want a tighter, more...
A suspending twitchbait for cruising saltwater predators feeding on baitfish. Work it with...
A squarebill crankbait designed to imitate a fleeing sunfish/bluegill profile. Best for cas...
This is a deep-diving hard bait with a long bill and weight-transfer system, so it’s built...
Use this jerkbait around northern reservoirs and Great Lakes forage situations where rainbo...
Best for imitating a larger trout profile in freshwater when bass are feeding on bigger for...
Use this crankbait for casting or trolling when you want a versatile search bait that cover...
Use for casting or trolling when you want a versatile crankbait that can cover water and tr...
This is a crankbait-style rattlebait designed to imitate a fleeing sunfish/bluegill profile...
Best for casting or trolling around northern reservoirs and Great Lakes forage situations w...
Designed for shallow cranking around cover where bass are feeding on bluegill or sunfish. U...
This jointed deep-diving bait is built for trolling and steady retrieves when you want a ro...
Use this jerkbait around shallow cover and active fish when you want an erratic darting pre...
Best for casting around shallow to moderate cover when bass are feeding on bluegill or othe...
This is a surface bait designed to create splash, noise, and a bubble trail, making it a go...
Use this on the surface around heavy cover when fish are looking up. The cupped face adds a...
Designed for shallow-water bass fisheries around pencil reeds, eelgrass, and hydrilla lines...
This weedless surface lure is designed to be worked across the tops of pads, grass mats, an...
This is a surface walking frog-style bait designed to be worked with a walk-the-dog retriev...
This is a noisy search bait designed to be worked with a yo-yo or vertical lift-and-drop re...
This is a saltwater surface lure designed to imitate a mullet and can be worked with a walk...
Designed for cold-water situations where trout are present and predators are feeding on you...
This is a weedless hollow-body surface bait designed to imitate a sunfish and draw strikes...
Use this frog over grass, lily pads, thick bush, and other heavy cover where a weedless top...
This is a multi-arm spinner rig designed to imitate a small baitball and can be fished thro...
This is a weedless topwater bait designed to be worked on the surface around cover, docks,...
Designed for saltwater casting or trolling, especially in Northeast coastal waters where At...
Use this around saltwater flats, marshes, and other inshore areas where shrimp are a key fo...
Use this as a finesse jerkbait when fish are keyed on small baitfish and you want an errati...