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Use on a twitch-and-pause retrieve to trigger reaction bites from bass, especially when fis...
This is a bundled jerkbait deal featuring two hard baits, including the Matte Shady Shad ex...
This is a small minnow-style jerkbait designed for calm conditions and light-game or LRF pr...
This rod is designed for flatside crankbaits and other treble-hooked moving baits, with eno...
This is a 6'8" medium-power fast-action casting rod built for precise bass presentations. I...
This is a jointed pike/musky bait designed to imitate an injured or fleeing baitfish with a...
Designed for casting or trolling deep water ledges and open water. The tight wiggle and div...
This is primarily braided fishing line bundled with a lure kit, so it fits best as line-and...
This is a pre-rigged soft-plastic bass lure designed to be fished with added weight when yo...
Use this as a cranking minnow or jerkbait when fish are holding deeper and won’t commit to...
This is a large soft-plastic jerkbait that can be rigged on a jig head for deeper presentat...
This is a large soft-plastic jerkbait that can be rigged on a jig head for deeper presentat...
Designed for casting or trolling deep water ledges and open water. It works well when you w...
Use it with sharp twitches and varied retrieve speeds to create erratic darting and side-to...
This jointed hard bait is designed to imitate a baitfish in distress with a broken-back swi...
This jointed bait is designed to imitate a distressed baitfish with a broken-back swimming...
A soft-plastic baitfish profile designed primarily as a ChatterBait or spinnerbait trailer,...
Use this when a lure gets hung up on brush, rocks, or other snaggy cover. It is designed to...
Use when you need to put a bait at a specific depth and keep it there consistently. It work...
Use this heavy sinking VIB for reaching deep structure, windy flats, and open-water search...