A smart baitcasting reel for bass anglers who want casting metrics and anti-backlash contro...
Designed as an ice rod for working rattle spoons, jigging raps, and other reaction lures. T...
These are open-pour soft swimbaits meant to be rigged on weighted swimbait hooks or large j...
Use this on a slow, medium, or fast retrieve while twitching and jerking over weeds, weed e...
Use this large soft swimbait around weed edges, over submerged structure, and anywhere big...
Best fished by dropping it to the bottom in deep water, then using slow lifts and short pau...
Best fished deep and near bottom with slow lifts and short pauses, similar to a slow-pitch...
Use this in low-current offshore situations when fish are holding near reefs, wrecks, or bo...
Use this slow pitch jig on or near bottom structure for grouper, snapper, amberjack, and ot...
Use this slow pitch jig for bottom-oriented offshore species around reefs, wrecks, and stru...
Use this slow pitch jig on bottom structure and reef edges when targeting grouper, snapper,...
This is a large soft bait designed for big predators in both casting and vertical presentat...

This is an ice-style blade bait built for fast-falling presentations and lots of flash. It...
This is a soft inshore bait designed to imitate a squid/jerkshad hybrid and can be fished f...
Use this bait when fish are keyed on squid, baitfish, or other soft-bodied prey around reef...
Use these swim jigs to cover water quickly and trigger reaction bites from bass. They are d...
Use this glide bait when walleyes are feeding on baitfish and you want a subtle, gliding pr...
Use this replacement tail with the MAG SuperD swimbait for musky and pike presentations aro...
Use this as a Damiki Rig or forward-facing sonar bait when bass are suspended, roaming, or...
Replacement tails for SuperD swimbait bodies, used to refresh or customize the lure’s actio...
Use on a slow, steady retrieve so the spoon glides side-to-side instead of spinning. It is...
Use around target depth with a jerk-and-pause retrieve, especially on a Damiki rig, drop sh...
Best for vertical presentations when fish are marked on electronics, especially in ice fish...
Use this jig head with soft plastics like craws, flukes, and worms when you want a bait to...