Use this when you want a big-profile musky bait with a different look than standard rubber...
A smart baitcasting reel for bass anglers who want casting metrics and anti-backlash contro...
Best for casting around baitfish schools, points, and open-water cover where blueback herri...
Best for shallow bass when you want a quiet, high-buoyancy glide bait with surface-waking a...
Use this glide bait for big-bass targeting when you want a realistic, slow-moving presentat...
Best when burned fast or twitched to imitate fleeing baitfish and trigger reaction strikes....
Use this on a slow, medium, or fast retrieve while twitching and jerking over weeds, weed e...
Use this large soft swimbait around weed edges, over submerged structure, and anywhere big...
Use this swimbait around baitfish schools, suspended bass, and open-water targets when you...
Use around rocky points, dropoffs, open water, and baitfish clusters when bass are feeding...
Designed for ultra-slow presentations and precise depth control around cover or open water....
Best for slow, controlled presentations around cover, edges, and open-water targets when fi...
Use this soft swimbait for precise, slow presentations when bass are keyed on shad. The adj...
Best for ultra-slow, precise swimbait presentations when bass are keyed on realistic forage...
Use for ultra-slow, precise presentations when bass are keyed on realistic baitfish. The ad...
Use this soft swimbait for slow, controlled retrieves when bass are keyed on larger forage...
Best for vertical presentations and precision casting when fish are holding deep or suspend...
Use this when you want a hard bait that can be worked with both glide-style sweeps and fast...

This is an ice-style blade bait built for fast-falling presentations and lots of flash. It...
Use this swimbait when bass are feeding on baitfish, especially around suspended schools or...
Use this soft swimbait for ultra-slow, controlled retrieves when bass are keyed on larger b...
Use this soft swimbait for precise, slow-rolling presentations when bass are keyed on large...
Best for slow, controlled retrieves when bass are keyed in on realistic baitfish. The adjus...
Use this soft swimbait for precise, slow presentations when bass are keyed on realistic bai...
Use this bait when fish are keyed on squid, baitfish, or other soft-bodied prey around reef...
Use this soft swimbait for precise, slow presentations when fish want a realistic baitfish...
Use this soft swimbait for slow, controlled retrieves when bass are keyed on larger baitfis...
Use this soft swimbait for slow, controlled retrieves when fish want a realistic baitfish p...
Use this soft swimbait for precise, slow presentations when bass are keyed on realistic bai...
Use this soft swimbait for precise, slow presentations when bass are keyed on larger baitfi...
This soft swimbait is built for ultra-slow, controlled retrieves and can be tuned to differ...
Best for slow, controlled retrieves when bass are keyed on realistic baitfish. The adjustab...