This articulated swimbait is designed for steady retrieves with natural tail kick, or short...
Use this articulated swimbait with a steady retrieve to produce quiet, natural undulations,...
Use this floating jerkbait when fish are feeding near the surface or along the edge of seag...
Use this as a surface bait for ultra-light presentations when bass are feeding near the top...
This is a swaying jerkbait that works best with a steady retrieve and pauses to make it gli...
This bait appears designed for casting and retrieving with a strong vibration and a head-do...
Use this jerkbait in slightly tinted water and overcast conditions when you want a visible,...
This is a rod technology description, not a lure or terminal component. It applies to G. Lo...
This is a swimming skirted jig with a baitfish profile, best used as a search bait around c...
Use this on the surface when trout are feeding on small forage or insects, especially in ca...

This is a rod technology description for G. Loomis fly rods, not a lure or terminal compone...
A fly reel for freshwater fly fishing, suited to matching line weights from 5 wt through 10...
This is a big offshore trolling lure designed for billfish and tuna, especially on long rig...
Used for fly tying at the bench to hold hooks securely while building flies. The rotary fun...
This is a large offshore teaser/bait-attractor assembly designed to be pulled behind the bo...