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This tied jig is designed for twitching and river presentations where fish are responding t...
A twitching jig for pressured fish in brighter conditions where a subtle profile is more ef...
This is a soft-tail swimbait built to imitate blueback herring, especially on faster retrie...
This is a large surface walking bait designed to be worked with a simple reel-turn cadence,...
This is a multipurpose wake/drift swimbait that can be worked with subtle rod twitches or s...
Best for targeting trophy bass and other large predatory fish around isolated cover, long p...
Best for shallow bass when you want a quiet, high-buoyancy glide bait with surface-waking a...
This is a compact glide-style hard bait designed to be retrieved slow and steady, dead-stic...
Use this jointed swimbait when you want a realistic baitfish profile and natural swimming a...
Best for striped bass around shallow boulder fields, sandy beaches, and shoreline structure...
Use as main fishing line on casting or spinning setups when you want long casts, high sensi...
Best for shallow water boulder fields, sandy beaches, and shoreline structure where striper...
Use this tiny floating crankbait for ultralight finesse presentations around shallow cover,...
Use this jointed swimbait when you want a realistic baitfish profile and a natural swimming...
This is a giant tube-style soft bait for trophy musky, pike, and bass. Let it sink to depth...
This is a high-performance pencil popper designed for long casts to distant boils or school...
Use this minnow-style lure when fish are feeding in the upper part of the water column and...
Use this small popper in shallow water when bass are keyed on surface action and you need a...
Use this small popper in calm, shallow water when fish are keyed on surface prey or are rel...
A suspending jerkbait for lethargic bass in cold water and other tough conditions. It works...
Best for surf, beach, or boat fishing when you need a lure that casts very far and can be w...
Best fished fast over the surface or just under it when false albacore and bonito are feedi...
This is a tiny floating soft-plastic baitfish imitation for pressured bass in ultra-clear w...
Use this rigged shrimp when fish are keyed on natural prey around structure, flats, bridges...
Use this sinking minnow jerkbait when bass are holding off structure and you need long cast...
Best for schooling fish feeding on the surface, especially when they are busting on micro b...
Use this compact suspending hard bait on a twitch-pause retrieve around structure, flats, o...