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Use this as a search bait when covering water and locating active fish. It excels on long c...
This lipless crankbait is built as a search lure for covering water and making long casts....
This is a portable boat rod-holder accessory used to secure rods while trolling or waiting...
Use this as a compact jig head for finesse presentations, especially when you need a fast f...
This tail spinner is built for long casts, searching water, and getting down quickly to fis...
A mixed crappie soft-bait kit for covering a range of panfish situations. Use the minnow- a...
A small paddletail soft plastic built to imitate tiny baitfish. Rig it on a jighead and wor...
Use this small paddletail when fish are keyed on tiny baitfish and want a subtle profile. I...
Use this as a versatile blade-style lure for casting, jigging, or trolling. It can be hoppe...
Use this blade-style lure when you want a versatile presentation that can be cast, jigged,...
A realistic shad-profile soft bait designed to be rigged on a jighead and worked with twitc...
A realistic soft shad profile designed to be rigged on a jighead and worked with twitches,...
This is a hybrid squid/jerk-shad soft bait for inshore species. Work it with sharp twitches...
This is a rattle-style lipless bait meant for yo-yo retrieves and vertical presentations. I...
A versatile inshore soft bait for twitching, hopping, or dead-sticking around grass, shallo...
Use these round ball head jigs with soft plastics when you want a simple, versatile present...
Use this jerkshad on a jighead for open-water casting and gliding retrieves, or rig it weed...
This soft jerkshad is built for reaction bites with a twitch-pause retrieve, slow roll, or...
A finesse paddle-tail swimbait for pressured fish in clear water and calm conditions. It wo...
This is a finesse paddle-tail swimbait for slow rolling, twitching, or glide-pausing when f...
This finesse paddle-tail swimbait is designed for pressured fish and slow presentations. It...
A 4" soft bait built for a full-body roll and heavy thump, especially when fish are pressur...
A compact soft-plastic swimbait designed for slow to medium retrieves with a strong body ro...
This soft swimbait is designed for ultra-slow retrieves when fish want a big profile and st...
Use this jighead with soft plastics when you want a natural presentation and controlled sin...
This is a jig head designed to pair with Lunker City Fin-S Fish soft baits. It can be cast...
Use this soft plastic minnow for finesse presentations like vertical jigging, drop shotting...
Best in clear to lightly stained water around spawning coves, rocky banks, and brush piles....