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This is a slim minnow-style inshore plug designed to be worked with a slow retrieve or subt...
A shallow-running sea bass lure designed for casting into skinny water, especially over wee...
Best for shallow flats and around structure or cover where a wake bait can push a visible s...
A shallow-running sea bass lure designed for casting into skinny water, especially over wee...
This is a topwater prop bait that works best when fish are feeding near the surface around...
This is a slow-pitch jigging rod designed to impart precise action to jigs and maintain con...
This is a slow-pitch jigging rod series designed for offshore and inshore saltwater jigging...
This is an inshore spinning rod series designed for casting and working baits around flats,...
This is a bait-free inshore groundfish jigging bundle built for fishing bottom structure, d...
Use this shallow-lipped swimmer in skinny water, around submerged structure, or when you wa...
A BFS baitcasting reel is designed for light finesse presentations with small lures and lig...
Use this shallow-lipped swimmer in skinny water or over submerged structure where a deeper...
This is a rigged soft swimbait kit for covering shallow flats, grass edges, and deeper wate...
Best for striped bass around shallow boulder fields, sandy beaches, and shoreline structure...
Best for shallow water boulder fields, sandy beaches, and shoreline structure where striper...
Use this when predators are actively feeding and you want a faster, more responsive glide b...
Use this bait when predators are actively feeding and you want a faster, more responsive gl...
Use on a steady retrieve when predators are actively feeding and you want a fast, responsiv...
Use this when saltwater predators are actively feeding and you want to cover water with a f...
Use this lure when fish are feeding on baitfish in shallow water and you want a subtle subs...
This is a fast-action coastal glide/swimbait for covering water when redfish, snook, stripe...
Best for covering water on shallow flats, grass edges, and current seams when saltwater pre...
This shallow-running swimmer plug is built to stay just under the surface and work over ski...
Use this shallow-lipped swimmer over shallow water, around submerged structure, or where a...
Use this shallow-lipped swimming plug over shallow water, submerged structure, and other ar...
Use this lure when you need long casting distance and a versatile presentation in calmer wa...
This compact saltwater swimbait is built to imitate small inshore baitfish like mullet and...
This compact coastal swimbait is built to imitate small inshore baitfish like mullet and sh...
This compact inshore swimbait is built to imitate small baitfish like mullet, shad, and cro...
This compact coastal swimbait is designed to imitate mullet, shad, and other small baitfish...
This compact saltwater swimbait is built to imitate small inshore forage like mullet, shad,...
This compact saltwater swimbait is built to imitate small inshore baitfish like mullet and...
This compact coastal swimbait is built to imitate small inshore baitfish like mullet and sh...