Owners, Chris & Danny each have several decades of fishing experience. Both fishermen faced challenges and frustrations on the water especially when carrying 30 rods or more. It became apparent to these avid fishermen that they needed to simplify and organize their rod and reel combos to ensure "success with no stress." Along with critical input from experienced professional fishermen/women they created and designed the Butt Dial to simplify and organize fishing rods by line weight and line style.