Strike King Lure Company, one of the premiere lure manufacturers in the world boasting the most elite pro staff ever assembled. From it's humbled beginnings in 1966, when Bill Spence purchased the Strike King Lure Company for a little under 00 to becoming a major force in the fishing industry. The Strike King brand is synonymous with success both in tournament wins and with providing the average fisherman with quality lures that are of value for their hard earned dollar.