Strike King

Crankbaits

Creature Baits

Crankbaits

Glide Baits

Use this monofilament when you want an easy-casting main line with good knot strength and a...

A buzzbait is a surface lure best used when bass are active and willing to chase, especiall...

This is a surface buzzbait designed for skipping under docks and overhanging cover where fi...

This is a compact buzzbait designed to be retrieved on the surface to create commotion and...

Use this as a topwater search bait over shallow cover when bass are active and willing to s...

This is a surface buzzbait designed to call bass up with noise, spray, and vibration. It sh...

A surface buzzbait for covering water quickly and drawing reaction strikes. The blade creat...

Use this as a topwater search bait, especially when fish are active and willing to chase. S...

Best for targeting big bass with a slow to medium-fast retrieve, especially when you want a...

Use this wakebait on the surface or just under it to imitate a fleeing baitfish. It’s effec...

Use this wake bait over shallow cover and open water when bass are feeding near the surface...

Use this lure around schooling bass when baitfish are active near the surface. It can be re...

Use this as a small surface plopper when bass are feeding on baitfish near the top. It’s a...

Use this as a topwater plopper-style bait when bass are feeding near the surface and you wa...

This is an oversized walking topwater bait designed to be worked across the surface with a...

This is a saltwater walking topwater lure designed to be worked with rhythmic rod twitches...

Use this as a walking topwater bait when bass are feeding near the surface, especially arou...

Use this as a downsized walking topwater when fish are feeding on smaller forage or ignorin...

This is a large walking topwater bait for saltwater predators. Work it with a steady walk-t...

Best used on calm to lightly rippled water when bass are feeding near the surface. Work it...

Use this on the surface when bass are feeding near the top, especially around calm water, s...

Use this small popper on calm to lightly rippled water when fish are feeding near the surfa...

This is a soft plastic minnow-style bait built for forward-facing sonar presentations. It i...

Designed for forward-facing sonar presentations and hover-rig or strolling techniques. The...

Use it weightless and twitch it for topwater or just under the surface, or rig it on a jigh...

This is a soft jerkbait/shad-style bait that can be fished weightless for a subtle topwater...

Soft jerkbait profile designed for jigheads, EWG hooks, or drop-shot rigs. It shines when c...

Use these as replacement shrimp bodies for inshore saltwater presentations around marshes,...

A pre-rigged shrimp imitation for saltwater inshore fishing. Use it around grass flats, doc...

A creature-style soft plastic for Texas rigs or Carolina rigs when you want a bait with lot...

This creature bait is built for bass fishing and works well on a Carolina rig or Texas rig....

Best on a Ned rig head when bass want a downsized finesse presentation. The compact creatur...

This is a compact bass soft plastic designed for finesse presentations in cover. It works w...

Use this as a flipping and pitching bait around heavy cover when you want a big-profile sof...

This is a compact soft-plastic creature bait designed for flipping and pitching into cover....

A soft plastic creature bait designed for heavy cover and bottom-oriented presentations. It...

Use this compact soft plastic when bass are pressured or when a smaller profile is needed t...

This is a compact bass flipping bait designed to punch into cover and imitate a crawfish or...

This is a big soft-plastic worm for targeting bass around cover or open water when fish wan...

Use this as a small finesse soft plastic for ned rigs, finesse jigs, drop shots, or split-s...

A versatile bass worm for Texas rigs, Carolina rigs, flipping, pitching, or weightless pres...

This is a soft-plastic worm with twin tails that adds vibration and kick on the retrieve. I...

This small finesse worm is designed for a natural, subtle presentation when fish are inacti...

Designed for Ned rig finesse fishing on a jig head, especially when bass are pressured or f...

Designed for dropshotting and other finesse presentations when you want a subtle, quivering...

This is a finesse worm for subtle presentations on a drop shot or shaky head. The shorter b...

This is a finesse drop shot bait designed to quiver with minimal rod movement, making it id...

Designed as a drop shot bait for bass fishing, especially when fish are pressured or holdin...

A finesse worm is best for subtle presentations around pressured bass, especially when fish...

This is a large soft plastic worm for targeting bigger bass on ledges and other offshore st...

Designed for finesse drop shot presentations with light line and subtle rod-tip lifts. The...

This is a finesse worm for bass fishing, especially on drop shots, shaky heads, and neko ri...

This floating finesse worm is built for shaky head and drop shot presentations, especially...

This is a big soft plastic worm for bass fishing, especially around ledges and other deeper...

This is a soft plastic ribbon-tail worm for bass fishing, especially on Texas rigs or Carol...

Fishing scissors are used to cut braid, mono, and fluorocarbon when rigging or retying on t...

Use these scissors for cleanly cutting braided fishing line at the boat, bank, or tying sta...

Use these pliers for routine tackle maintenance and quick rigging changes on the water. The...

Use these pliers for hook removal, gripping hardware, and cutting braided line on the water...

Use these pliers for hook removal, quick tackle adjustments, and cutting braid on the water...

A compact on-the-water tool for basic rigging, hook removal, cutting line, and quick mainte...

Use these pliers for hook removal, adjusting tackle, and cutting braid on the water or at t...