River Rock Custom Baits

A 3-inch grub is a versatile soft plastic for swimming, hopping, or dragging along the bott...

This is a scented, salt-infused soft-plastic bait that will sink and can be fished like a f...

A small soft swimbait for casting on light tackle when bass are feeding on baitfish. The pa...

This is a 4.5-inch soft plastic bait infused with salt and scent, so it’s meant to be rigge...

This is a 3-inch scented, salt-loaded soft plastic bait designed to sink and be fished on a...

This is a soft-plastic bait with a salt-infused body and a lot of appendage action, making...

A 5 1/4-inch stick bait is a versatile soft plastic for bass fishing around cover, docks, a...

This is a soft-plastic jerkbait meant to be worked with short twitches and pauses to imitat...

A soft jerkbait style bait for casting and twitching around cover or open water. The salt i...

This is a small soft-plastic trout worm meant for finesse presentations. Fish it on light l...

This is a soft-plastic grub-style bait that can be rigged on a jig head or used as a traile...

This is a soft plastic tube bait, best rigged on a tube jig or internal tube head and worke...

Small soft-plastic shad profile for finesse presentations to trout and other small predator...

Soft plastic tube bait for bass fishing around cover, rocks, and bottom structure. It can b...

This is a 4-inch tube bait designed to be rigged Texas-style, on a twist lock, or paired wi...

This is a 4-inch stick worm style soft plastic that can be rigged weightless, wacky, Texas-...

This is a 3-inch soft plastic shad-style bait meant to be rigged on an Erie/minnow head or...

This is a soft swimbait designed to imitate baitfish with a realistic tail kick. It’s a goo...

This is a floating soft stick bait designed for finesse presentations. The description spec...

A finesse jig is best for subtle presentations around cover, bottom structure, and pressure...

Designed for bottom-dragging presentations in rocky or timber-strewn areas where snag resis...

This is a small soft swimbait meant to imitate baitfish on a steady retrieve or a slow roll...

This is a finesse tube bait designed to be rigged on a tube jig or crawler head. It works w...

This is an ultra-finesse jig head designed for light-line presentations and small soft plas...

This is a soft creature bait that can be fished on its own or rigged on a skirted/crawler h...

This is a 3-inch soft plastic shad-style bait designed for finesse presentations. It’s mean...

This is a jighead-style lure designed to pair with soft plastic swimbaits like the listed 3...

Assorted soft-plastic bait sampler kits for trying different shapes and colors before buyin...

This is a soft swimbait body designed to be rigged on a hook or jig head and retrieved with...

These are jig heads meant to pair with soft plastic swimbaits and be fished in a horizontal...

This is a small soft-plastic bait sized for trout, and it can also be used for bass. It’s b...

This is a soft-plastic craw-style bait for bass fishing. It works well pitched or cast arou...

Digital gift card delivered by email for checkout redemption. Useful when you want to let t...

A 4.5-inch lizard is a classic soft-plastic bass bait for pitching, flipping, or Texas-rigg...

A small tube bait for finesse bass fishing when bites are tough. It’s especially useful aro...

Best for twitching and walk-the-dog style retrieves when fish are keyed on minnows. The lif...

A small jointed jerkbait like this is best for twitch-and-pause presentations around baitfi...

This is a soft-plastic bait designed to imitate a small madtom and work around rocky riffle...

A versatile soft-plastic worm that can be rigged several ways, including Texas rig, Ned rig...

These finesse tubes are designed for a subtler presentation than bulkier tube baits. Fish t...

A finesse tube is a compact soft plastic bait used for subtle presentations around cover, d...

This is a slim stick worm style soft plastic, best rigged weightless, wacky, or Texas-rigge...

This is a soft plastic trailer kit designed to be paired with finesse jigs, especially ligh...

This is a round jig head for pairing with soft plastics like grubs, shads, and finesse bait...

This is a weighted screw-lock hook used to rig soft plastics and swimbaits securely. It is...

Wearable fishing apparel for casual use, layering, or staying warm on and off the water. Th...

Casual fishing-branded T-shirt made from a 50/50 cotton blend. Suitable for everyday wear,...

This is a 5-inch soft plastic worm designed for drop shot and finesse presentations. It wor...

A soft-plastic tube for bass fishing, especially when fish are keyed on bottom-oriented for...

A straight-tail worm is a versatile bass soft plastic for Texas rigs, wacky rigs, shaky hea...

Wearable fishing headwear for sun protection and everyday use on and off the water. Adjusta...

A tube is a versatile soft-plastic bait for bass, especially around cover, rock, docks, and...

A large tube bait for flipping into cover and targeting bass around docks, weeds, wood, and...

Dog bandana/scarf apparel for pets. Adjustable sizing makes it suitable for everyday wear a...

This is a 3-inch soft plastic shad-style bait for finesse presentations and small-profile b...

A small single-tail grub is a versatile soft plastic for panfish and other light-biting spe...

This is a curated bass tackle assortment rather than a single lure. It’s useful when you wa...