PhCustomlures

A squarebill crankbait is ideal for covering shallow water and deflecting off cover like st...

A squarebill crankbait is built to deflect off cover and trigger reaction strikes. It’s a s...

This is a buoyant topwater prop bait that spins at the slightest movement, so it’s best wor...

Use around baitfish activity when you want a tight wobbling crankbait profile. It is suited...

Use around cover, points, and shoreline structure when you want a compact crankbait with a...

Use around cover, points, and baitfish schools when you want a tight wobbling crankbait tha...

Use this as a surface bait when fish are feeding on top, especially around calm to lightly...

Use this as a surface walking bait for bass when fish are feeding near the top. The balsa c...

This is a prop bait/topwater lure designed to be worked on the surface, especially around b...

A squarebill crankbait is best around shallow cover where bass are feeding, especially when...

A shallow squarebill crankbait for covering flats, shallow cover, and the top of grass. It...

This is a small balsa crankbait with a buoyant, erratic action and a circuit-board lip, so...

Use this as a shallow-to-mid-depth crankbait when bass are sluggish, especially in colder w...

This is a hard-bodied crankbait with a round bill and a square-bill-like wobble, so it’s bu...

This shallow-running crankbait is built for casting around cover and targeting fish in very...

This is a small flat-sided crankbait built for a hard, fast wobble and shallow running. It...

A deep-diving balsa crankbait designed to reach fish holding on ledges, points, and other d...

This is a deep-diving balsa crankbait built for covering water and reaching fish holding on...

This is a square bill crankbait designed to deflect off cover and trigger reaction strikes....

This is a high-buoyancy topwater bait with spinning props that starts working with the slig...

Digital gift card delivered by email and redeemed at checkout. Useful when the recipient wa...

This is a surface wake bait designed to wobble side to side and draw bass up from below. It...

Use this wake bait on the surface with a steady retrieve so it rolls side to side and throw...

Use this when fish are feeding near the surface, especially around schooling activity and o...

Best for casting around shallow cover, especially when you want a squarebill to deflect off...

A compact balsa crankbait for covering water when bass are moving deeper. Best worked with...

This is a small balsa crankbait with a stop-and-retrieve presentation that backs up like a...

This is a premium balsa flat bait designed to dive shallow and work in the 0-5 ft range, wi...

Use this as sun protection for the face and neck during long days on the water. It is espec...

This is a fat-bodied round-bill crankbait designed to deflect through grass better than a s...

Use this buzzbait as a topwater search bait over shallow cover, especially when bass are ac...

Use this as a surface bait when fish are feeding near the top, especially around calm water...

A buoyant balsa minnow bait for shallow bass fishing, especially when fish are feeding near...

A balsa shad-style crankbait for casting and retrieving around a variety of conditions, esp...

Use this as a surface bait when bass are feeding near the top, especially around low-light...

This is a deep-running flat-sided crankbait designed to reach about 8 to 10 feet and produc...

Wear these hats on or off the water for sun protection and brand support. They are adjustab...

This is a small flat-sided crankbait that dives into the 4-5 foot range and has a harder wo...

A balsa crankbait built to work around wood cover and rocky areas. The hybrid lip gives it...

This is a topwater walking bait designed to be worked on the surface with a walk-the-dog re...

This is a surface prop bait designed to churn and sputter like a wounded baitfish. It works...

Use this on the surface when fish are feeding on baitfish or chasing commotion. The prop bl...

This is a surface propbait designed to churn and sputter on top, making it a good choice wh...

A squarebill crankbait for covering shallow cover and deflecting off wood, rock, and other...

This is a small flat crankbait with a medium wobble and a shallow running depth around 4 fe...

Use this shakey head when bass are pressured, inactive, or not responding to reaction baits...

A shallow squarebill for banging off cover, wood, and rock in 3-5 feet of water. Its wide w...

Best when bass are keyed on crawfish, especially around cover where deflections trigger rea...

Use this as a surface bait for bass feeding on shad or other baitfish. It can be retrieved...

A flatside finesse crankbait for shallow water when bass are feeding on shad near the bank....

Use this on the surface when bass are active and willing to strike a noisy moving bait. It...

Use this buzzbait on the surface when bass are active and willing to chase noise. The overs...

This is a square-bill crankbait designed to deflect through cover and produce a tighter wob...

A flipping jig is built for pitching and flipping into heavy cover like docks, laydowns, gr...

A football jig is built for dragging and hopping along bottom structure like rock, gravel,...

This swim jig is designed to be retrieved steadily through shallow cover and around baitfis...

This is a heavy cover jig built to punch through thick vegetation, wood, and other dense st...

This is a slow-sinking glide bait designed for wide, sweeping side-to-side movement. It wor...

This is a flat-sided crankbait with a tight wobble, built to come through cover well. It fi...