Located in Okegawa, Japan, Nories is one of founding members of modern JDM bass fishing. Founder & CEO Norio Tanabe was the first Japanese angler to win a B.A.S.S. event at the 1993 Kentucky Invitational. After he returned to Japan, he started introducing new and improved lures, which led to the development of the modern Japanese Domestic Market (aka JDM). Among the many types of baits Nories produces, Nories is considered one of the best frog manufacturers in Japan.