The Geecrack motto is "No enjoy, no fish". Geecrack was established in 2005 by serial entrepreneur Kunimitsu Aoki and is headquartered in Gifu City, Japan. With a passion for keeping fishing fun and engaging for anglers, Geecrack relies heavily on their highly skilled and dedicated Japan pro staff to design and test their baits prior to release. One of the greatest strategic advantages for the company has been the development of the proprietary SAF material - comprised of the perfect blend of salt, amino acids, and flavor; SAF not only attracts more fish, but once they bite, the natural texture and flavors keep them holding on longer.