In 2006 Gator Grip was purchased by avid fisherman Brook Johnson from Indiana Fishing Hall of Fame inductee Joe Landwerelen. With a background in manufacturing, Brook took on the venture to expand Gator Grip's product offerings and to keep the tradition of Gator Grip here in the USA. The Golden Rule Measuring board, which has been the industry standard for over 40 years, is still manufactured in Greenfield, Indiana!