Down South Lures

This is a soft-plastic inshore bait with a slim minnow/jerk-shad profile. It is best worked...

This is a soft-plastic inshore bait best worked on a jig head or weighted hook around flats...

This is a soft-plastic bait meant for inshore presentations around grass, docks, marsh edge...

This is a soft-plastic shrimp-style bait for inshore saltwater fishing. It is best worked o...

This is a shrimp-profile soft bait for inshore fishing. It’s best worked around flats, gras...

Inshore Soft Baits

This is a soft-plastic inshore bait meant to imitate a small baitfish or shrimp profile. It...

A soft-plastic bait for inshore fishing, best worked around shallow flats, grass edges, doc...

This is a soft-plastic inshore bait meant for clear-water presentations where a subtle prof...