Berkley Fishing

This is a hard-plastic crankbait with a balsa-like rolling action, designed for casting or...

Use this crankbait when bass are sluggish or heavily pressured and want a subtle, silent pr...

A hard crankbait designed to be cast and retrieved around cover, structure, and open water....

This shallow-diving crankbait is built for targeting fish holding in the upper part of the...

This is a hard crankbait designed to be cast and retrieved around cover, points, and shallo...

A squarebill-style crankbait built for banging cover and triggering reaction strikes. The a...

A squarebill crankbait is ideal for covering shallow water and deflecting off cover like wo...

Crankbaits

Crankbaits

A hard-bodied diving crankbait designed to run straight and far right out of the package. U...

A deep-diving minnow bait for covering water and reaching fish quickly. Best worked with a...

A shallow-diving crankbait for targeting fish holding in the upper part of the water column...

This is a trolling pack of Berkley Flicker Minnow hard baits, set up for covering water beh...

A silent, tight-action crankbait for tough bites when bass are sluggish or heavily pressure...

This crankbait is built for tough conditions when bass are sluggish or heavily pressured. T...

A hard-bodied crankbait designed to run straight and far right out of the package. Best for...

A hard-bodied crankbait designed to run right out of the package without tuning. Best for c...

A versatile saltwater plug for covering water by casting, twitching, or trolling. The coffi...

A squarebill crankbait is built for casting around shallow cover like wood, rock, and dock...

A shallow crankbait built for stained or dirty water, with a loud click from the internal c...

This is a trolling-focused crankbait pack built around Berkley Flicker Shad lures. Use it b...

Use this as a mid-depth crankbait when you want a bait that casts far and tracks straight....

Designed for forward-facing sonar situations where you need to make a quick, precise presen...

This is a curated crankbait box meant to cover a range of fishing seasons and situations. U...

A versatile hard bait for casting or trolling, especially when baitfish are small and fish...

Use around structure when fish are keyed on baitfish or crayfish. It can be cast with high-...

A shallow-diving crankbait built for casting or trolling over shallow structure, rocky cove...

A trolling crankbait built to imitate a shad forage profile. Best used on steady retrieves...

This is a jointed trolling crankbait designed to create an exaggerated wobble, side flash,...

This is a novelty drink set rather than fishing tackle. It appears to include two branded g...

This is a Plano StowAway tackle box kit bundled with a selection of Berkley trolling hard b...