Building on two-plus years of development and testing by American Baitworks' world-class science research team, the future of fishing scent technology - BaitFuel Fish Attractant has arrived. BaitFuel is scientifically engineered to stimulate a fish's predator instinct. BaitFuel products have undergone extensive scientific research and testing to ensure the mix of bite-inducing ingredients is fully optimized for maximum performance in both BaitFuel Gel and BaitFuel integrated soft plastics. BaitFuel is supercharged with F.A.S.T. (Fish Active Scent Technology) - water-based technology that releases scent easily and mimics the smell and taste of real prey - getting more bites and longer hold times for your bait!