316 Lure Co.

This is a soft swimbait shaped like a shad, suited for bass feeding on baitfish. It can be...

This is a soft swimbait designed to wake on top, skip, or be fished slowly just under the s...

This is a soft swimbait meant to imitate baitfish and can be fished on a line-through top h...

This soft swimbait is designed to wake on the surface or run just a foot or two under it, m...

This soft swimbait is built to imitate baitfish and can be fished on a steady retrieve or w...

This is a buoyant soft swimbait designed to be worked on or just under the surface with a s...

This bait is designed to be fished just under the surface or in the top few feet, where it...

This is a soft swimbait designed to be fished just under the surface or through shallow cov...

This soft swimbait is designed to be fished just under the surface or skipped across the to...

A weedless soft swimbait designed to be rigged on a large hook for fishing around cover. Us...

This is a line-through soft swimbait designed to be worked just under the surface or waked...

This line-thru softbait is designed to imitate a bluegill or sunfish and can be fished over...

This soft bait is designed to imitate shad and draw bass from a distance with a strong kick...

This is a soft swimbait-style baitfish lure with a popper mouth, so it can be worked with a...

A weedless swimbait built for slow presentations around heavy cover. It is designed to be f...

A soft swimbait designed to run just under the surface or barely subsurface, pushing a V-wa...