316 Lure Co.

This is a large multi-jointed swimbait designed to imitate a trout or other big forage fish...

This is a hard swimbait/shad-style lure built to imitate baitfish. Use it on a steady cast-...

This is a large hard swimbait meant to imitate a shad and draw big bass with a realistic pr...

A realistic bluegill-style swimbait for targeting pressured bass around shallow cover, dock...

This is a 5-inch freestyle gill-style swimbait designed to imitate a bluegill or panfish fo...

This is a large line-through swimbait designed to imitate a gizzard shad and draw big bass....

This is a large hard swimbait meant for targeting bigger bass with a steady retrieve or sto...

This appears to be a hard swimbait-style lure, best used for covering water and targeting l...

This is a large swimbait-style baitfish imitation meant for targeting bigger bass around fo...

A segmented hard swimbait built to imitate a bluegill/gill profile. Use a steady cast-and-r...

A line-thru, top-hook swimbait designed to imitate trout and other larger forage. Use stead...

A 6-inch freestyle trout-style swimbait is built for casting and retrieving around open wat...

This is a large hard swimbait for targeting big bass with a steady retrieve or slow, delibe...

This is a large swimbait-style baitfish imitation for targeting bigger bass around open wat...

This is a large freestyle swimbait meant for covering water and targeting bigger bass or tr...

This is a hard swimbait designed to imitate a shad and can be fished with steady retrieves....