Bass Fishing Lures

Designed for Midwest finesse and Ned Rig presentations, this bait excels when fished slowly...

Use this as a finesse minnow imitation on a Ned rig or similar bottom-oriented presentation...

This is a soft plastic tube bait, best fished on a jig head, Texas rig, or as a finesse pre...

Tube baits are versatile soft plastics that work well around cover, docks, and rocky areas....

A tube is a versatile soft-plastic bait that works well around bottom structure, docks, wee...

Tube baits are effective around bottom structure, docks, and weed edges when fish are feedi...

This is a live-bait substitute meant to imitate hellgrammites for multiple species. Use it...

Use this soft plastic goby imitation when fish are feeding on gobies in the Great Lakes or...

A buoyant finesse bait designed for Ned rig presentations and light Texas-rig setups. It ex...

Designed for drop shot presentations when fish want a subtle, natural bait with very little...

This is a buoyant Ned rig soft bait designed to pair with mushroom-style jigheads and stay...

This is a soft-plastic hellgrammite-style bait designed to be rigged on a Ned head, jig hea...