Bass Fishing Lures

This is a soft swimbait-style bait designed to imitate baitfish and target predatory fish l...

Soft swimbait with a pronounced tail kick and body roll for covering water and triggering r...

This is a soft paddle-tail swimbait designed to imitate baitfish with a strong thumping tai...

Best fished over weed tops and around structure where bass and walleye ambush prey. Drift,...

This is a life-like soft plastic bait designed for skipping under docks and overhang cover....