Bass Fishing Lures

Designed for Midwest finesse and Ned Rig presentations, this bait excels when fished slowly...

This is a soft plastic tube bait, best fished on a jig head, Texas rig, or as a finesse pre...

A tube is a versatile soft-plastic bait that works well around bottom structure, docks, wee...

Tube baits are effective around bottom structure, docks, and weed edges when fish are feedi...

Use this soft plastic goby imitation when fish are feeding on gobies in the Great Lakes or...

A buoyant finesse bait designed for Ned rig presentations and light Texas-rig setups. It ex...

Designed for drop shot presentations when fish want a subtle, natural bait with very little...

This is a buoyant Ned rig soft bait designed to pair with mushroom-style jigheads and stay...

This is a soft-plastic hellgrammite-style bait designed to be rigged on a Ned head, jig hea...

This is a customizable drop shot bait box built around finesse soft plastics and drop shot...

This soft plastic minnow is built for bottom-oriented finesse presentations like drop shot,...

This is a floating finesse soft plastic designed for Ned rigs and drop shot presentations....