RED-EYE HAMMER SHAD
A lipless crankbait style bait that excels when bass are feeding on shad or other baitfish....
Maximize Your Walleye Catch with the YUM FF Sonar Minnow
This is a soft swimbait/minnow-style lure designed to imitate baitfish for bass and walleye...
RED-EYE BLUE-GILL
A lipless crankbait like this is effective for covering water quickly and triggering reacti...
YUM Pro Luke Palmer Dominates Santee Cooper
This is a soft-plastic creature bait used for bass fishing around cover. It’s best when pit...
Norman Lures Introduces Speed N
This is a crankbait designed primarily for cold-water bass fishing. It is best used when fi...
YUM Baits Critical to Top Finishes in 2022 Bassmaster Classic
This is a blog/article page about YUM Baits used in the 2022 Bassmaster Classic, not a spec...
Off the Plum
A 5.25-inch stick worm style bait for finesse presentations around clear water, weeds, and...
Level Fishing NGX Cork Handle Casting Rods
A bass casting rod built for all-around power fishing applications. Best suited for casting...
Rods & Reels$199.99Level Fishing NGX Cork Handle Spinning Rods
A spinning rod built for finesse bass fishing tactics and applications. Best suited for lig...
Rods & Reels$199.99
Bass
