These are the exact match for the search term X2500W JRH Frog: a Heddon Centennial Edition Wood Lucky 13 in Frog Scale Red Head. It’s a topwater bait, so it fits anglers looking for a classic surface presentation, and the listed condition is new in box with certificate of authenticity, which also makes it a strong collector piece.
Work it as a surface lure with short pops and pauses to create commotion. Use it around:
A steady cadence with occasional dead-sticks can help trigger strikes from bass that are following but not committing.
Switch to a different lure if fish are:
In those cases, a soft plastic, jerkbait, or shallow crankbait may be a better fit.