For water currents, the strongest matches are the shrimp and jighead options built to hold position in moving water. The 3in Shrimp Tail and 4in Shrimp Jighead are both described as handling strong current conditions where lighter baits fail.
The Bottom Sweeper Jighead series (8Pk) is a solid all-around heavy jighead option for soft plastics when you need to stay near bottom from shore, pier, or boat.
Technique notes
In current, use heavier heads and keep the lure in contact with the strike zone.
For shrimp baits, cast upcurrent and let them drift naturally before a slow hop or swim back.
With swimbaits, use a steady retrieve or slow crawl over ledges and through holes.
For bucktails and bottom jigs, fish vertical or near-vertical when possible to reduce drag and keep depth.
If the bait keeps washing out of the zone, go heavier rather than faster.
When to switch
Switch to a finesse worm like Z-Man Fishing SMH™ WormZ™ when the water is calmer and fish are pressured or bottom-oriented.