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This is a soft paddle-tail swimbait designed to be fished on the drop or on a steady retrie...
This eel imitation is designed for a simple cast-and-retrieve presentation with occasional...
This is a long-casting metal lure designed to cover water quickly and trigger reaction stri...
This is a highly realistic pike and musky swimbait-style soft bait designed to imitate burb...
This 4" twin-tail grub works as a versatile trailer or standalone soft bait. Fish it on lig...
This is a 4-inch soft-plastic grub-style bait that can be fished weightless, with light wei...
This is a long-casting spinner-style lure that flashes and vibrates on both the retrieve an...
This is a swimming skirted jig with a baitfish profile, best used as a search bait around c...
This is a large soft eel-style swimbait with a lively curl tail, meant to be retrieved stea...
A 6-inch lizard is a classic bass soft plastic for pitching, Texas rigs, Carolina rigs, or...
This 4" twin-tail grub is best fished as a trailer on jigs or shaky heads, where the twin t...
This 4" twin-tail grub can be fished on light weights for a slow fall and lots of action, o...
This 4" twin-tail grub is versatile for bass fishing and can be fished on its own with ligh...
This 6-inch lizard is a bass soft plastic designed for bottom presentations where the bait...
Use this as a versatile swimbait for predator fish when you want a realistic baitfish profi...
A beaver-style soft plastic for flipping and pitching into heavy cover, especially grass ma...
This is a large trout-profile swimbait designed for casting to bigger predators and swimmin...
Use these gliders when muskies are feeding on larger prey and you want a bait that hangs an...
This low-float swimbait is designed to run just under the surface or slightly subsurface, w...
This ribbon-tail worm is built for bass fishing with a soft, floating plastic blend that gi...
This is a bass soft-plastic lizard designed to be fished around bottom cover and bedding ar...
This is a large bass soft-plastic lizard designed for Texas rigs, Carolina rigs, or as a tr...
Designed for tuna fleets and other offshore pelagics when you want a natural-looking bait p...
This is a beaver-style soft plastic bait designed for flipping into heavy cover, especially...
This is a realistic swimbait-style lure with a pulse tail that can be retrieved at slow, me...