Custom Lite SS Baitcast Reel
A shallow-spool baitcast reel designed for finesse casting and long, accurate presentations...
Rods & Reels$329.99MACH 1® SS Baitcast Combo
This baitcast combo is built for light finesse casting, skipping, and precise target presen...
Rods & Reels$167.96MACH 1® SS Baitcast Reel
A baitcast reel built for light finesse presentations, especially when casting small crankb...
Rods & Reels$127.96River Rat GET 5 Professor Pack
This is a mixed tackle pack containing multiple lure types rather than a single identifiabl...
Spinnerbaits$99.95Trace® - Clearwater Shad
This is a multi-jointed hard swimbait designed to imitate baitfish with a very lifelike swi...
Trace® - Electric Shad
This is a multi-jointed hard swimbait built to imitate baitfish with a realistic swimming m...
Trace® - Pro's Choice
Use this multi-jointed swimbait when you want a realistic baitfish profile and a fluid swim...
Trace® - Gizzard Shad
This is a premium multi-jointed swimbait for matching baitfish and drawing strikes from pre...
Trace® - Shad Sense
A premium multi-jointed swimbait for matching baitfish and covering a wide range of present...
Trace® - Live Threadfin Shad
This is a multi-jointed hard swimbait designed to imitate baitfish with a realistic swimmin...
Trace® - Live Shad
Use this multi-jointed swimbait when fish are keyed on baitfish and you want a realistic, s...
Trace® - Wild Shad
This is a premium multi-jointed swimbait for imitating baitfish with a lifelike swimming ac...
BNFISHING Bass 'N Panfish Kit
This kit is built for bass and panfish with soft plastics that can be fished for both power...
Trace® - Glass Shad
This is a premium multi-jointed swimbait designed to imitate baitfish with a realistic, flu...
Trace® - Gilliken
Use this multi-jointed swimbait when fish are keyed on baitfish and you want a realistic, s...
Trace® - Profit Shad
This is a premium multi-jointed swimbait for imitating baitfish with a lifelike swimming ac...
Trace® - Chrome Threadfin
This is a premium multi-jointed swimbait for imitating baitfish with a lifelike swimming ac...
Trace® - 4K Gizzard
This is a multi-jointed hard swimbait for imitating baitfish in a realistic, fluid swim. Us...
Trace® - Heater Shad
This is a premium multi-jointed swimbait for mimicking baitfish with a lifelike swimming ac...
Trace® - Lavender Citrus
This is a premium multi-jointed swimbait for matching baitfish in calm ponds, open water, a...
Trace® - Tilapia
Use this multi-jointed swimbait when you want a realistic baitfish profile and a fluid swim...
Trace® - Matte Natural
Use this multi-jointed swimbait when fish are keyed on baitfish and you want a realistic, s...
Trace® - Blueback Herring
Use this multi-jointed swimbait to imitate baitfish with a smooth, lifelike swimming action...
Trace® - Shad Hammer
Use this multi-jointed swimbait when you want a realistic baitfish profile and fluid swimmi...
Trace® - Baby Sunfish
Use this multi-jointed swimbait when fish are keyed on baitfish and you want a realistic, n...
Trace® - Bluegilla
Use this multi-jointed swimbait when fish are keyed on baitfish and you want a realistic, n...
Trace® - Gold Reactor
Use this multi-jointed swimbait when you want a realistic baitfish profile and a fluid swim...
Trace® - Live Gizzard Flash
This multi-jointed swimbait is built to imitate baitfish with a realistic swimming action....
Swimbaits$19.99-$39.99Trace® - Baby Bluegill
Use this multi-jointed swimbait when you want a realistic baitfish profile and a fluid swim...
Trace® - Bone Pearl
Use this multi-jointed swimbait to imitate baitfish with a smooth, lifelike swimming action...
Trace® - Rayburn Ghost
Use this multi-jointed swimbait when you want a realistic baitfish profile and a fluid swim...
Trace® - Shad Scales
This is a multi-jointed hard swimbait for imitating baitfish in a realistic, fluid swim. Us...
Trace® - Rayburn Gill
This is a multi-jointed hard swimbait designed to imitate baitfish with a realistic swimmin...
