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Use this jerkbait with sharp rod twitches and pauses to trigger reaction strikes, especiall...
This is a surface buzz-style bait meant to be retrieved on top with a steady, medium-fast t...
This is a topwater popper designed to work on the surface with short pops and pauses. It’s...
This is a topwater walking bait style lure meant to be worked on the surface. Use steady tw...
Use this as a surface popper around calm to lightly rippled water when bass are feeding nea...
A compact micro bladed jig for BFS and power-finesse presentations. Use it around cover, gr...
A deep-diving minnow-style crankbait similar to a Berkley Flicker Shad. Best for covering w...
This is a jointed topwater popper blank meant to be finished and fished on the surface. It...
Use this trolling lure behind a boat for offshore pelagic species. It is designed to be pul...
A casual fishing hoodie for staying warm on the bank, at the lake, or around town. The zip...
This is a small wake bait/shallow crank style lure designed to be retrieved near the surfac...
Polarized sunglasses reduce glare on bright days and help anglers see into the water more c...
Used as an insertable LED light for soft baits to add flash and visibility in low-light or...
A tiny feather jig for panfish and crappie, especially when fish want a subtle presentation...
Designed for offshore trolling behind a boat, especially when targeting pelagic fish that r...
Polarised fishing sunglasses are used to cut surface glare and improve visibility on the wa...
This is a specialized carp hook for rigging bottom bait and pop-up presentations. Use it wh...