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Use this on the surface for wake, pop, and prop-style retrieves when bass are active and wi...
Designed for shore jigging and casting heavy hard or soft lures long distances from shore....
Use around baitfish activity when bass are keying on flash and a slender profile. The mirro...
A shallow or deep diving hard bait for covering water and triggering reaction strikes. The...
A shore-jigging rod built for casting jigs and heavy hard or soft lures from land. It is me...
This is a realistic hard swimbait built to imitate a roach and trigger reaction strikes fro...
This is a floating surface-style pike lure with a built-in diving bill that runs just under...
A lipless crankbait for covering water quickly and triggering reaction bites. It can be bur...
This is a realistic hard swimbait built to imitate roach and trigger predatory fish, especi...
Use this deep-diving crankbait when fish are holding off deeper structure or suspended over...
This is a realistic soft swimbait built to imitate perch, a key forage for big pike. It can...
Use this deep-diving crankbait when you need to reach offshore structure, ledges, or deep b...
A shore-jigging rod built for casting jigs and larger hard or soft lures long distances fro...
This is a realistic pike soft swimbait designed to be fished on the fall or worked through...
A shallow to medium-diving crankbait built to deflect off heavy rock and boulder bottoms. B...
Designed for deep-water crankbait fishing when bass are holding off the bank or relating to...
This is a squid egi lure designed for long casting and working with sharp jerks to trigger...
Use this deep-diving squarebill crankbait to probe deeper cover and weed edges where fish a...
Use this as a deep-diving crankbait when bass are holding offshore or relating to deeper st...
Use this as a bait and rig organization bucket when preparing for a session. The separate i...
Use this additive when you need groundbait or pellets to hold together for feeder fishing o...
Use as a fluorocarbon leader when fishing around rocks, abrasion, and other harsh structure...