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Use this as a surface bait around cover where bass are willing to blow up on a noisy, high-...
This is a realistic pike-style glide bait built to imitate a roach and trigger reaction str...
Designed for long-distance casting, especially when wind makes presentation difficult. The...
This is a bladed jig head designed to add flash and vibration to soft plastics like paddle...

This is a rod platform/series description rather than a lure. It refers to G. Loomis rods b...
Designed for long-distance casting, including windy conditions, and works well when trout a...
Use this glide bait when bass are feeding on larger baitfish and you want a big, visual pre...
A hybrid micro saltwater lure designed to cast well on light tackle and work like a sinking...
This is a glide bait designed to be worked with taps, pulls, and pauses so it swings side t...
A shallow crankbait-style lure for covering water around cover and targets. The bill sugges...
Use this as a small surface lure for steady retrieves over calm to lightly broken water. It...
Use this as a surface search bait when bass are active and willing to chase. The plopping s...
This is a soft paddle-tail swimbait designed to imitate baitfish with a slim profile and ki...
This is a bladed jig head designed to pair with V-tails or paddle tail soft lures. Use it f...
Use around open water or along baitfish-rich banks when bass are feeding on larger forage....
This is a surface popper designed to throw a lot of water and create commotion on top. Use...
A spinnerbait is a good choice for covering water around cover, especially when bass are ac...
This is a lure component/accessory designed to let you secure a trailer bait and optionally...
This is a 5-inch creature bait designed to be fished on the bottom so it can stand up and p...
A slim-profile paddle tail soft lure designed to imitate baitfish and trigger big predator...
This is a spinnerbait with double Colorado blades, which is built to put out strong vibrati...
This is a 5-inch creature bait designed to be fished on the bottom where its floating plast...
This is a realistic hard swimbait built to imitate a roach and trigger reaction strikes fro...
Use around shallow weed patches and river cover when predators are active. The bait is desi...
This is a soft plastic bass bait designed to be rigged weightless for a slow fall in shallo...
A squarebill crankbait is best for casting around shallow cover like wood, rock, docks, and...
This is a topwater plopper-style lure for bass and musky that excels when fish are feeding...
This is a spinnerbait built for casting around cover, especially when bass are active in st...
This is a swimming skirted jig with a baitfish profile, best used as a search bait around c...
Work it with taps and pulls to make the bait glide side to side, then pause it so it hangs...
Best trolled from riggers or spread positions for pelagic species like tuna, mahi, wahoo, s...
This is a realistic hard swimbait built to imitate roach and trigger predatory fish, especi...