True South Custom Lures

A versatile all-purpose jig for skipping, flipping, pitching, swimming, and dragging. It wo...

This is a heavy-cover flipping jig built for bass in thick vegetation and other tight struc...

A shakey head is a finesse jig head designed to pair with soft plastics for subtle bottom p...

A football shakey head is used with soft plastics for bottom-oriented bass fishing, especia...

Use this as a finesse jig head for light-line presentations with soft plastics. It’s suited...

Use this jighead for finesse presentations with small soft swimbaits and light line. It is...

Use this jighead for finesse presentations around deep, suspended bass, especially when fis...

Use this underspin around offshore deep fish and in late-winter ditches, especially when fi...

Use this as a finesse jig head for Ned rig presentations when bass are pressured or feeding...

Use this as a tungsten punch weight for flipping and pitching into thick shallow cover. It...

Designed for shallow grass and cover, especially when bass are relating to vegetation. Swim...

A football jig is best for probing offshore structure, rock, and hard bottom where bass hol...

A compact finesse jig built for bass when you want a smaller profile but strong hook power....

Logo decals for personalizing gear, vehicles, boats, or tackle boxes. Water- and UV-resista...

Wear these logo hats for fishing trips, outdoor activities, or casual everyday use. The lis...

Use this spinnerbait for bass in shallow to mid-depth water, especially when fish are willi...

Best in dirty or stained water where the double Colorado blades can throw off strong vibrat...

A small-profile finesse jig for bass in clear, pressured water. Best worked around cover wi...

Use this buzzbait over shallow cover where bass can track it by sound and surface disturban...

Use this on the surface over shallow cover, especially when bass are active and willing to...

Best for bass around cover, edges, and open-water baitfish situations. The three-blade desi...

Best for casting around cover, grass, and other structure where a spinnerbait can be kept m...

Best for covering water quickly over shallow grass, cover, and other bass holding areas. Re...

Best for casting around bass cover where a spinnerbait’s flash and vibration can trigger re...

Use this as a compact topwater bait for pressured bass when you want a subtle surface commo...

This is a compact single-blade buzzbait for bass fishing on the surface. It’s best burned o...

Use this as a surface reaction bait for bass when you want a loud, commotion-heavy presenta...

Use this as a compact topwater presentation for pressured bass, especially when you want a...

Use this buzzbait on the surface to cover water quickly and trigger reaction strikes from b...

A casual fishing lifestyle shirt for warm-weather wear. Best for everyday use around the wa...

A warm hoodie for cool mornings on the water or casual everyday wear. Best used as outer co...

This spinnerbait is built for burning through clear water with a compact profile and double...

Designed for rigging 2 1/2 to 3 inch finesse tubes, this head is best used when you want a...

Use this finesse football jig around bottom contact structure where smallmouth bass feed. I...

This is a surface buzzbait designed to be retrieved steadily so the blade churns and create...

Use this spinnerbait around bass feeding on small baitfish, especially when you want a real...

Use it like a bladed jig/chatterbait around shallow cover or deeper structure. A slow retri...

Use this when bass are keyed on bait schools and you want to imitate a small group of fleei...

Use this as a finesse topwater option when bass are pressured, spooky, or reluctant to comm...

Designed for night fishing and other low-light situations when bass are feeding by vibratio...