Lake Michigan Angler

This is a deep-diving jerkbait designed to get down quickly and stay in the strike zone. It...

A slender minnow-style jerkbait designed for both casting and trolling. It’s a good choice...

A suspending jerkbait that can be cast or trolled and kept in the strike zone with pauses....

Use this hook for rigging soft plastics like Senkos, Brush Hogs, Sweet Beavers, and large w...

A floating jerkbait is best worked with sharp rod snaps and pauses to trigger reaction stri...

Best for casting around shallow cover or open water when fish are keyed on minnows. The bai...

Best for targeting suspended or pressured bass with a jerk-and-pause retrieve. The slow-ris...

Best for casting and twitching around cover or open water when you want an erratic baitfish...

Use this jerkbait with short twitches and pauses to make it walk side-to-side, or snap it h...