KJ's Custom Lures

Best for shallow water around 2 to 5 feet, especially over submerged structure where fish a...

Best around shallow cover where a squarebill can deflect off wood, rock, and other structur...

Use this popper on the surface when fish are feeding up top, especially around dawn, dusk,...

Best worked with sharp rod twitches and pauses to imitate a fleeing baitfish. It shines aro...

This is a diving crankbait designed to reach deeper water and cover structure efficiently....

Use this lure on the surface to trigger explosive strikes when fish are feeding up top. It...

Use this lure on the surface to create a wake and draw strikes from fish keying on topwater...

Use this small soft plastic swimbait when fish are feeding on minnows or small baitfish. It...

Use this soft plastic swimbait when fish are feeding on small baitfish and you want a lifel...

Use this soft plastic swimbait when you want a lifelike baitfish profile for casting and re...

Use this soft plastic swimbait when fish are feeding on shad or other small baitfish. It is...

Use this soft plastic swimbait when you want a bigger profile and lifelike swimming action...

A large curl tail worm is best for targeting trophy bass around cover, ledges, and deeper s...

This is a 3-inch stickworm-style soft bait designed for subtle, finesse presentations. It w...

This 4-inch trick worm is built for finesse presentations when bass are pressured or keyed...

This is a finesse soft plastic designed for a ned rig presentation along the bottom. Use it...

A finesse soft-plastic bait designed for dropshot presentations and other subtle bottom-ori...

This is a 5-inch soft-plastic stickbait, best fished on a Texas rig, wacky rig, or weightle...

This hybrid twin tail grub is built for finesse presentations and works well when fish want...

This twin-tail grub is a versatile soft plastic that can be fished on a jighead, Texas rigg...

A finesse dropshot lure for subtle presentations around pressured fish. Best worked with li...

Use this on the surface over heavy cover, pads, grass, and other vegetation where bass are...

This is a finesse soft-plastic crawfish imitation designed for flipping and pitching around...

A compact finesse soft plastic for subtle presentations when fish are pressured or keyed on...

This creature bait is built for flipping and pitching around cover where bass are holding t...

This is a soft-plastic lizard imitation designed for finesse bass fishing. It works well ar...

This straight-tail worm is a finesse soft plastic for bass fishing, especially when fish ar...

This is a small crappie/panfish soft bait designed for finesse presentations. It should wor...

This is a small crappie/panfish soft bait designed for finesse presentations. It should shi...

This is a small finesse crappie/panfish soft bait meant for light tackle and subtle present...

This is a tiny shad-style soft bait designed for micro fishing and crappie/panfish presenta...

A finesse-style soft plastic jerkbait for pressured fish and clear-water situations. It can...

Use this soft plastic craw when flipping and pitching around cover where bass are feeding o...

Use this as a compact wake bait for shallow, surface-oriented presentations. It is meant to...

Best used as a versatile soft-plastic worm for bass fishing when fish are relating to cover...