ima lures

This is a surface buzzbait designed to be retrieved steadily so the blade churns water and...

Use it with a steady retrieve to imitate a natural side-to-side shad swim, or twitch it to...

This wakebait is designed to be worked on the surface with a rod tip up to create a side-to...

Use this walking bait on the surface with a steady side-to-side retrieve to imitate a fleei...

This is a walking topwater bait built for calm to lightly rippled water when fish are feedi...

Use this walking bait on the surface when bass are feeding near the top, especially around...

Use this walking bait over shallow water when fish are feeding on baitfish near the surface...

Use this walking bait on the surface with quick rod twitches and a downward rod tip to crea...

Use this as a surface bait when fish are feeding near the top, especially around dawn, dusk...

Use this small popper when bass are feeding on tiny baitfish or when fishing pressure makes...