Gambler Lures

A soft-plastic swimbait-style bait for bass fishing when you want a subtle shad profile. Us...

A soft plastic flapping shad-style bait for bass fishing, best rigged on a hook or jighead...

A soft-plastic bait body package with multiple bodies and tail harnesses for rigging. Best...

A long, slender soft-plastic eel-style bait for bass fishing when you want a subtle profile...

A soft-plastic snake-style bait for bass fishing, best worked around cover or open water wh...

A soft-plastic shad-style bait for bass fishing, best rigged on a jig head, weighted hook,...

A finesse soft plastic shad-style bait for subtle presentations around bass holding near co...

A 3-inch soft plastic minnow/shad profile for imitating small baitfish. Best used on light...

A 4-inch soft plastic minnow/shad profile for imitating baitfish on a variety of rigs. Best...

This is a soft-plastic swimbait-style bait meant to be rigged and retrieved for bass. It wo...

A soft-plastic shad-style bait for casting or finesse presentations around cover, grass edg...

A soft-plastic swimbait-style bait for imitating baitfish on a steady retrieve or slow roll...

A 4-inch soft-plastic shad-style bait for bass fishing. It works well on a jig head, as a t...

This is a soft-plastic shad-style bait for bass fishing, best used when fish are feeding on...

A small paddle-tail style soft bait for casting or finesse presentations around cover, edge...

A soft-plastic shad-style bait for bass fishing, especially when you want a subtle baitfish...

A soft-plastic shad-style bait for bass fishing, especially when fish are feeding on baitfi...

A soft plastic shad-style bait for bass fishing around cover, grass edges, docks, and open-...

A soft-plastic shad-style bait for bass fishing, especially when you want a subtle baitfish...

A soft-plastic shad-style bait for bass fishing, especially when fish are feeding on baitfi...

A 5-inch stick bait is a versatile soft plastic for bass fishing, especially when fish want...

Soft-plastic shad-style bait for bass fishing when you want a subtle swimming presentation....

This is a soft-plastic minnow/shad bait for bass fishing, best used when fish are keyed on...

A soft-plastic shad-style bait for bass fishing when you want a subtle swimming profile. It...

Soft plastic shad-style bait for bass fishing on a jig head, Texas rig, or as a trailer. Th...

This is a 5-inch paddle tail soft plastic, best used on a jig head, weighted hook, or as a...

A soft plastic shad-style bait for finesse presentations, especially when fish want a subtl...

A soft-plastic shad-style bait for casting or finesse presentations around cover, open wate...

A soft plastic swimbait body designed to be rigged on a hook or jighead and retrieved with...

A straight-tail soft plastic stickbait for bass fishing, especially when fish want a subtle...

A soft plastic shad-style bait designed to imitate baitfish on a jighead, Texas rig, or oth...

A small shad-style soft plastic for finesse presentations when bass are keyed on baitfish....

A finesse soft plastic shad-style bait for subtle presentations around bass. It works well...

This is a soft-plastic shad-style bait for bass fishing. It works well on a jighead, Texas...

This is a 5-inch soft-plastic herring-style bait meant to imitate a small baitfish. It work...

A soft-plastic minnow/shad-style bait for bass fishing. It can be rigged on a jig head, use...

Soft-plastic shad-style bait for bass fishing when you want a subtle baitfish profile. Good...

A soft-plastic swimbait-style bait for casting or finesse presentations around cover, open...

Soft-plastic shad-style body intended for rigging as a bait body rather than a hard lure. U...

A soft-plastic shad-style bait for bass fishing, especially when fish are feeding on baitfi...

This is a soft-plastic shad-style bait for bass fishing, best used when fish are feeding on...

A soft-plastic shad-style bait for bass fishing, especially when fish are feeding on baitfi...

A finesse soft bait for rigging on a shaky head, Texas rig, or similar bottom-contact prese...

A soft plastic snake-style bait for bass fishing, especially when you want a subtle, finess...

Designed for suspended fish and forward-facing sonar presentations, especially when you wan...

Designed for forward-facing sonar finesse fishing when you can see individual fish and want...

This is a soft jerkbait with a large paddle tail, so it works well when fish want a subtle...

This is a soft plastic fluke-style bait with a large paddle tail, meant to be twitched like...

A soft jerkbait like this is best worked with twitch-and-pause retrieves around cover, poin...