Down South Lures

This is a soft swimbait-style lure meant to be rigged and retrieved for inshore predators....

This soft swimbait is suited for casting and steady retrieves around inshore structure, gra...

This is a soft swimbait-style lure with a chartreuse tail and eye detail, suited for inshor...

This is a soft swimbait-style baitfish imitation for inshore fishing. Rig it on a jig head...

Use this soft swimbait on a jig head or weighted hook when fish are feeding on baitfish in...

This is a soft swimbait-style lure meant to be rigged on a hook or jig head and retrieved s...

A soft swimbait-style lure for inshore predators when you want a simple paddle-tail present...

This is a soft swimbait-style lure for inshore fishing, best used on a jig head or weighted...

Use this soft swimbait around inshore structure, grass edges, and bait schools when fish ar...

This is a soft swimbait-style lure for inshore fishing, best worked on a steady retrieve or...

This is a soft swimbait-style lure body with an eye pattern, suited for inshore predators t...

This is a soft swimbait-style lure for inshore fishing, best rigged on a jig head or weight...

A soft swimbait-style bait for inshore predators when you want a natural swimming profile....

Use this soft swimbait when fish are feeding on baitfish and you want a natural swimming pr...

This is a soft swimbait-style lure for inshore saltwater fishing. It’s best worked on a jig...

This is a soft swimbait-style lure meant to be rigged on a hook or jig head and retrieved s...