Bass Fishing Lures

Designed for Midwest finesse and Ned Rig presentations, this bait excels when fished slowly...

Tiny ice-fishing larvae imitation for pressured fish under the ice. Best fished on light li...

Use this as a finesse minnow imitation on a Ned rig or similar bottom-oriented presentation...

This is a soft plastic tube bait, best fished on a jig head, Texas rig, or as a finesse pre...

A finesse Ned-rig style plastic for slow presentations around bottom structure, weed edges,...

A finesse Ned-rig style plastic for slow, subtle presentations around bottom-oriented fish....

Tube baits are versatile soft plastics that work well around cover, docks, and rocky areas....

A tube is a versatile soft-plastic bait that works well around bottom structure, docks, wee...

Tube baits are effective around bottom structure, docks, and weed edges when fish are feedi...

This is a soft plastic tube bait for freshwater fishing, best rigged on a tube jig or inter...

This is a live-bait substitute meant to imitate hellgrammites for multiple species. Use it...

Use it on a Ned rig or similar finesse presentation, especially when fish are feeding on cr...