Bass Fishing Lures

This is a versatile soft-plastic bait designed for skipping under docks, pitching into heav...

Use this compact beaver-style soft plastic when bass are buried in heavy cover and a smalle...

Use this as a finesse Ned rig bait for pressured or finicky bass, especially smallmouth, sp...

This is a soft-plastic bait body with a tail harness, suited for bass fishing on a jighead,...

This is a soft-plastic bass bait designed to be rigged and fished around cover. It works we...

This is a soft-plastic frog/toad-style bait for bass fishing, best worked around surface co...

Use this crab imitation when fish are keying on crustaceans around grass, docks, rocks, or...

This is a technique/article page about the YUM FF Sonar Minnow system for suspended bass, n...

Best fished weightless or with a bullet weight around weeds, reeds, lily pads, hydrilla, an...

This is a soft-plastic trailer or swimbait-style bait designed to add bulk and tail action...

This hybrid worm-swimbait is built for swimming presentations around grass, dense cover, an...

Use it weightless on an EWG hook for a horizontal fall, especially around cover or when bas...